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July 2012

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ISiM Industry Talk Series on Entrepreneurship
by Mailing List Admin 02 Jul '12

02 Jul '12

---------- Forwarded message ---------- Date: Mon, 2 Jul 2012 11:45:50 +0530 From: Athif Mohammed <athif(a)isim.ac.in> ISiM Industry Talk Series on Entrepreneurship (4) "Driving Marketing & Sales for an Entrepreneur" By Mr. Sunder Madakshira Vice President - Marketing and Communications SAP Labs India Date and Time: July 3, 2012 10:30 AM You are cordially invited Dr.Shalini R Urs Executive Director and Professor Abstract: Marketing can be effective without being expensive, though it costs a lot in terms of imagination. Struck by the notion of creating "big bang" impacts, marketers gravitated to advertising on television and print. Consequent to rising media costs and increasing media clutter, the verdict on these media is "low return on investments". What do companies which are startups do then to create an awareness and engagement with customers? In this session on "Driving Marketing and Sales for an Entrepreneur" Mr. Sunder Madakshira, Vice President - Marketing and Communication, SAP Labs India discusses these issues and provides 18 tips on marketing which help companies with limited financial resources but infinite power to imagine, creating a brand for themselves at no costs. Speaker Bio: Description: Description: Sunder is Vice President - Marketing and Communication, SAP Labs India. His passion is generating and executing ideas which give disproportionate leverage in the market. For the past 18 years, he has worked and learnt from path-breakers and game changers in communication to customers, talent pool and other corporate stakeholders. His areas of focus at SAP are building Influencer Relations, PR, employee engagement and customer evangelism. He has held leadership roles in the sales and marketing functions in Unilever, Infosys and WIPRO before his current role. He has driven wide range of marketing functions - market research, traditional and new age advertising, competition intelligence, category management, talent branding, internal communications and marketing process administration. He has spoken at many industry and academic forums including at CII, NASSCOM, IIM Bangalore and IIM Calcutta on the topics of interest in Marketing. At the NASSCOM Emerge Forum in 2011 and 2012, he presented sessions on "18 Tips on Zero Cost Marketing in 36 minutes" and "Organizational Growth through Personal Branding". These have been received well by participants. He holds a Post Graduate Diploma in Management from the T A Pai Management Institute, Manipal (TAPMI) and an Engineering Degree from the R V College of Engineering, Bangalore. He has finished top of his class throughout his academic career, winning the prestigious Agro Evo Gold Medal award to the Best Outgoing Student at TAPMI and a Gold medalist from Bangalore University. A keen carnatic music enthusiast, he is learning to play the Veena as a passionate hobby. For further details visit <http://www.isim.ac.in> www.isim.ac.in INTERNATIONAL SCHOOL OF INFORMATION MANAGEMENT University of Mysore, Manasagangotri, Mysore -570006 Ph: +91-821-2514699 | Fax: +91-821-2519209 | M: +91 9886772356 | <mailto:office@isim.ac.in> office(a)isim.ac.in Athif Mohammed Assistant Manager International School of Information Management (ISiM) University of Mysore, Manasagangotri, Mysore - 570006. Email- office(a)isim.ac.in M: +91 9886772356 Website: www.isim.ac.in

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Urgent Librarian request - Please advice
by Emelia Cardoz 02 Jul '12

02 Jul '12

Dear all, I am looking for a professional librarian urgently, who can take care of our library, its personal for a library which is at the residence. Since I am not well versed with this industry, I have listed a few things which I could think of; may be the professional could add a few things to the list. We have the Cybrarian software which they can use too. The person can visit twice a month: a) Classifying the newly purchased books. b) Cataloging, printing & pasting spine labels. c) Checking for mis-shelved books & placing them in their correct place on the shelves in the library, offices, 3 children’s rooms & 1 common children’s play area. 95% of the work is at the residence which is in Worli and 5% which is very rare will be in Lower Parel. The commuting distance is at a maximum of 15 minutes. Please advice on priority if you know anyone who would be interested in taking this up? Regards, Emelia Tel: +91 22 3001 0222 Mobile: +91 98197 07078 -- This message has been scanned for viruses and dangerous content by MailScanner, and is believed to be clean.

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