- LIS-Forum - ncsi.iisc.ernet.in

ISiM - Special Lecture Series (9) on "Changing Paradigms of Digital Marketing & Multichannel Commerce", 23rd September, 2009 - A Report.
by Roopa 24 Sep '09

24 Sep '09

International School of Information Management University of Mysore, Mysore ISiM - Special Lecture Series (9) 23rd September 2009 "Changing Paradigms of Digital Marketing & Multichannel Commerce" by Mr. Ajay Malgaonkar A special lecture was organized at the International School of Information Management (ISiM), University of Mysore, Mysore on Wednesday, the 23rd of September 2009 at 10 AM. The special lecture was delivered by Mr. Ajay Malgaonkar, Group Project Manager, Infosys Technologies Limited on the topic of "Changing Paradigms of Digital Marketing & Multichannel Commerce". Special lectures are organized in ISiM with the intention of providing students an insight into cutting edge trends in the field of Information Management and also an opportunity to interact with distinguished guests. The event started with Prof.Shalini Urs, Executive Director, ISiM welcoming the speaker and the audience. She introduced the speaker to the audience and set the environment for an exciting discussion. Mr. Ajay Malgaonkar began his lecture explaining the concept of Digital Marketing and the need for it in the contemporary world. Digital Marketing, he explained is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner. He provided examples to show how the traditional methods of marketing and reaching out to people have become redundant. He then spent some time explaining how these tools could be leveraged to build a relationship between producers and consumers, Create Brand Awareness, build brand equity and capture the public opinion. This practice predominantly uses the new age tools like Internet, mobile and other interactive channels for reaching out to the masses. On the other hand, Multi channel commerce refers to the practice of pursuing multiple means to promote or doing business. The two techniques go hand-in hand in the modern day business scenarios. It today's business scenario, it is noteworthy that all popular brands are actively employing the techniques of Digital Marketing and Multi channel communications for a better visibility and market position. He also explained how the videos, emails, websites, SMS'es, Podcasts, Banners and blogs can be used in tandem to create awareness and branding of any product. He emphasized on the current trends in customers' decision making being deeply influenced by the opinions of their peers. In such scenarios, it becomes important for the companies/brands to monitor the blogs and other social networking platforms over the internet to assess their market positioning and sentiments. Ajay's point of view about marketing was that, "Instead of TELLING A STORY, Create the TOOLS that allow a story to be told". He is of the opinion that acquisition of a customer online consists of following 6 stages namely - Discovery of the product by the consumer, Evaluation by the Consumer, Engage the customer, Interaction among various consumers, Convert the consumers interest and Advocate the consumers- The speaker then took up a case study regarding the usage of digital marketing during the 2008 US presidential elections. He explained how the blogs, email campaigns were effectively employed to promote individual candidates as brands. For more details of the event, visit the webpage - http://isim.ac.in/html/Special%20Lecture-Ajay%20Malgoankar.htm Thanks & Regards Roopa Project Assistant International School of Information Management University of Mysore Mysore -- This message has been scanned for viruses and dangerous content by MailScanner, and is believed to be clean.

1 0

Fw:HELINET Training and Continuing Education Program -2009
by Prof. N. Laxman Rao. 24 Sep '09

24 Sep '09

dear friends recently i was in Bangalore at Rajiv Gandhi Health University. Dr Urs, the Chief Librarian of th euniversity, who established the HELINET by roping in medical colleges in the university to proivde the subscription of journals and books as well as information to these colleges. he started five user education programs to the doctors, librarians and medical students on wht are the resources available and how to make use of them.. on first day, the program was for medical subject and more 80 participated in the program, they were attentively attending the program. I FEEL ALL THE PROFESSIONALS SHOULD APPRECIATE THE ATTEMPTS OF Dr URS IN ORGANISING THESE FREE USER EDUCATION PROGRAMS TO ENLIGHTEN THE USERS AND ALSO TO MAKE OPTIMUM USE OF THE RESOURCES. THIS ENABLES VALUE FOR TH EMONEY SPENT BY THE INSTITUTIONS. Why cannot the Universities getting the resources thru Infonet make such regular programs? i congratulate Dr Urs and his staff in doing these programs. LAXMAN RAO --- On Sat, 19/9/09, thimmappa naik <thimmappa03(a)yahoo.com> wrote: From: thimmappa naik <thimmappa03(a)yahoo.com> Subject: [LIS-Forum] HELINET Training and Continuing Education Program -2009 To: "ncsi lis forum" <lis-forum(a)ncsi.iisc.ernet.in> Date: Saturday, 19 September, 2009, 12:06 PM To, All respected professionals, Affiliated colleges to RGUHS-Karnataka HELINET Training and Continuing Education Program for the Librarians and faculty / students of the affiliated Colleges of Rajiv Gandhi University of Health Sciences, Karnataka, 4 T Block Jayanagar-Bangalore-41(RGUHS) under HELINET Consortium September 22-30, 2009 1. Librarians, Principals, Students of Medical Colleges,Tuesday, Sept 22, 2009 2. Librarians Principals, Students of Dental Colleges Wednesday, Sept 23, 2009 3. Librarians Principals, Students of Pharmacy Colleges,Thursday, Sept 24, 2009 4. Librarians Principals, Students of Nursing Colleges,Friday, Sept 25, 2009 5. Librarians Principals, Students of Physiotherapy & Allied Health Science Colleges Saturday, Sept 26, 2009 6. Librarians Principals, Students of Ayurveda, Homoeopathy, Unani, Yoga & Naturopathy Colleges Wednesday, Sept 30, 2009 Timings: 10.30 a.m. to 5.45 p.m. Venue: Dhanvathri Hall, RGUHS Kindly participate, regards, Thimmappa N. MLISc, PGDHL Library Assistant, RGUHS Bengaluru Thimmappa N. MLISc, PGDHL Bengaluru thimmappa03(a)yahoo.com or softeyest(a)gmail.com"Without libraries what have we? We have no past and no future”Read an eBook, Save a Tree; Buy an eBook Reader, Save a Forest -- This message has been scanned for viruses and dangerous content by MailScanner, and is believed to be clean.

1 0

Literary Evening: Panel Discussion with Prof. Dr. Hans-Ulrich Treichel
by Kulkarni, Sheshagiri 23 Sep '09

23 Sep '09

Greetings from the Goethe-Institut/Max Mueller Bhavan, Bangalore! The Goethe-Institut/Max Mueller Bhavan, in collaboration with Toto Funds the Arts (TFA), is happy to invite you to a Literary Evening with award-winning German author Prof. Dr. Hans-Ulrich Treichel. The event takes the form of a Panel Discussion on Issues In Contemporary German and Indian Literatures. Dr. Treichel will interact with stalwarts from the Indian literary scene in what is expected to be a lively and stimulating discussion. Event: Panel Discussion: Issues In Contemporary German and Indian Literatures Date: September 29, 2009 Time: 6.30 p.m. Venue: Goethe-Institut/Max Mueller Bhavan, Bangalore Free Entry. All are welcome! The Panelists include: Dr. Hans-Ulrich Treichel, Professor at the German Literature Institute, Leipzig; Prof. A R Venkatachalapathy, Professor, Madras Institute of Development Studies, Chennai; Dr. Vanamala Vishwanatha, Former Professor, Dept. of English, Bangalore University; Mr. Arul Mani, Reader in the English Department at St. Joseph's College, Bangalore More details at the Bhavan (2520 5305/6/7/8) or visit our website: www.goethe.de/bangalore Dr. Hans-Ulrich Treichel: Dr. Hans-Ulrich Treichel was born in Versmold, Westphalia, Germany in 1952. He now lives in Berlin and Leipzig. He was a student of German studies at the Free University of Berlin and obtained his doctoral degree on Wolfgang Koeppen. Since 1995 he is professor at the German Literature Institute, Leipzig. Hans-Ulrich Treichel has quickly developed a literary reputation in Germany for writing which has been lauded as readable, humorous and yet challenging. He enjoyed huge popular and critical success with the publication of his first major prose work, Der Verlorene (translated into English as Lost), in 1998. This work is a poignant re-working of an experience through which Treichel's own family went towards the end of the Second World War. This familial struggle with the past forms the core of Der Verlorene in particular, but his subsequent novels, Menschenflug [ A Man's Flight, 2005] and Anatolin (2008) also tackle this theme. Dr. Treichel has published widely on German literature of the modern period. Among many other awards he has received the Hermann Hesse Prize (2005) and Eichendorff Prize (2006). We look forward to welcoming you at the Bhavan on September 29th at 6.30p.m. Best regards, Sheshagiri Kulkarni Librarian Goethe-Institut/Max Mueller Bhavan 716 CMH Road Indiranagar 1st Stage Bangalore 560 038 Ph: +91 80 2520 5305/06/07/08-206 Fax: +91 80 2520 5309 kulkarni(a)bangalore.goethe.org www.goethe.de/bangalore www.goethe.de/india -- This message has been scanned for viruses and dangerous content by MailScanner, and is believed to be clean.

1 0

FINAL CALL FOR REGISTRATION
by Mailing List Admin 22 Sep '09

22 Sep '09

Date: Thu, 17 Sep 2009 05:47:04 -0700 (PDT) From: Rajesh Singh <rajeshzone29(a)yahoo.co.in> Dear Professional Colleague, It gives me a great pleasure to inform you that the Delhi University Library System of the University of Delhi, a premier University in India, has taken the responsibility to host an International Conference on Academic Libraries from October 5 to 8, 2009 involving large number of professionals from India and abroad. Dr. Sam Pitroda, Chairman National Knowledge Commission, India, has kindly consented to inaugurate the Conference. � The Conference has received an overwhelming response from the library professional from across the world to our call for papers. We have received more than 170 paper contributions, out of which about 120 papers have been selected for the conference. ICAL-2009 has also made provision for poster presentations. A good number of International experts have already consented to be present in the Conference to make the event more serious, fruitful and memorable. The list of Prominent International Speakers is available at: http://library.du.ac.in/ocs/index.php/ical/ � Besides, we are organizing a “Pre-Conference Tutorial on Virtual Referencing”. Experts from OCLC will conduct the Tutorial on 5th October, 2009. It will explore real time virtual reference service, including the know how of a reference management service called Question Point. � IDEA GENERATION: The ICAL 2009 is contemplating to have a brain storming session for idea generation in the middle of the technical tracks on the last day with a view to give opportunity to the participants to place their views on what they think should be part of the ROAD MAP to reposition the academic libraries in the modern times using ICT tools and techniques. Exhibition of Library Materials: DULS will be holding an exhibition of Library related materials including books, periodicals, non-book materials, LMS, various other ICT tools, etc. This would be an epoch making event of its own kind in the sense that a common platform would be created for a wide gamut of library and information professionals from across the globe to brainstorm various issues and subsequent deliverables. For more details please visit: http://library.du.ac..in/ocs or http://crl.du.ac.in . � IF YOU HAVE NOT REGISTERED SO FAR, WE INVITE YOU TO DO SO BY 20TH SEPTEMBER 2009 � � With kind regards. Rajesh Singh Dy. Librarian E-Resources & Training Central Library University Of Delhi DELHI-110 007 011-27666404, 27667848 http://crl.du.ac.in/

1 0

Request for Article
by Kshema Prakash 22 Sep '09

22 Sep '09

** Apologies of X-postings Dear Colleagues, One of my faculty requires the following paper. Can anyone kindly spare a copy? Dev, N.K., Swami, S. and Caprihan, R., “A Modeling Approach to Outsourcing Decisions in Supply Chain Management,” International Journal of Manufacturing Technology and Management, Volume 16, No. 4, pp. 377-397, 2009. http://inderscience.metapress.com/app/home/contribution.asp?referrer=parent… Thanks and regards, Kshema Dr. (Ms.) Kshema Prakash Faculty Librarian - Gr I, Contact Person e-Journals (Library) & Coordinator - Distance Library Services DEI Central Library Dayalbagh Educational Institute (Deemed University) Dayalbagh, Agra 282 0110 Uttar Pradesh, India Mob: +919897190604 http://kshema-distancelibraryservices.blogspot.com/ -- This message has been scanned for viruses and dangerous content by MailScanner, and is believed to be clean.

1 0

100 Ways to Use Twitter In Your Library
by Vimal Kumar 22 Sep '09

22 Sep '09

Dear Friends, Here is a nice blog posting about the applications of twitter in libraries. http://mobile-libraries.blogspot.com/2009/09/100-ways-to-use-twitter-in-you… Twitter is a free social networking and communication tool that lets you send short messages of up to 140 characters to your group of friends via the Twitter website Many libraries from various countries are successfully using Twitter service to broadcast messages and interact with library users. I hope that, this article will help you to get more insight into how Twitter support library services. -- Vimal Kumar V. Asst. Librarian Asian School of Business Technopark, Trivandrum-695 581 Web: www.vimalkumar.co.nr Blog: http://vimalkumar.oksociety.in --------------------------------------------------------------------------- "I forget what I was taught. I only remember what I have learnt" -Patrick White -- This message has been scanned for viruses and dangerous content by MailScanner, and is believed to be clean.

1 0

BMA - Workshop on Intellectual Property Rights on 24th October 2009
by prakash in 22 Sep '09

22 Sep '09

Dear All, Greetings from Knowledge Centre. Please find below workshop information for your reference which is postponed on 16th Sep 2009. Bangalore Management Academy (BMA), Bangalore is organizing a ONE DAY WORKSHOP ON Intellectual Property Rights for the 21st Century Librarian on 24th October 2009. ABOUT THE WORKSHOP: Intellectual Property Rights have become crucial for knowledge economy workers with laws getting stricter on unauthorized use of published material and stringent on piracy in software. In India, patent laws and copyright laws have been amended to make them compatible to the TRIPS agreement under the WTO. What are the new issues in copyright and patents that today’s knowledge managers must be aware of? How do these laws protect intellectual development and catalyze the knowledge economy? What do librarians, students, writers and producers of knowledge need to watch out for when using other’s published material or when using software packages and databases? This workshop will discuss critical concerns relating to IPRs through lectures and discussions by leading academics and lawyers working in this area. Faculty: Amir Ullah Khan’s PhD work is on IPR issues in the software sector. Ramakrishna Srinivasan and Suresh Kumar are leading corporate lawyers with a special interest in IPR issues. Yamini Narayanan has taught referencing and sourcing in various countries. The last date for registration for this workshop will be October 15, 2009 Registration Fee: Rs. 500.00 Register through Online: http://www.bmaindia.com/Intellectual-Property/intellectual-property.html For more details contact: Prakash I.N– 9880446597 or email to: prakash(a)bmaindia.com With Regards, Prakash I.N Manager – Knowledge Centre Bangalore Management Academy # 17, Ashirwad Towers, Doddanekkundi Cross, Mahadevapura Ring Road, Marathahalli Post, Bangalore – 560 037.Phone: 080-43544117 Mobile No: 9880446597 Try the new Yahoo! India Homepage. Click here. http://in.yahoo.com/trynew -- This message has been scanned for viruses and dangerous content by MailScanner, and is believed to be clean.

1 0

ISiM Special Lecture Series (9) on Changing Paradigms of Digital Marketing & Multichannel Commerce
by Roopa 22 Sep '09

22 Sep '09

ISiM Special Lecture Series (9) on "Changing Paradigms of Digital Marketing & Multichannel Commerce", 23rd September, 2009 Special Lecture (9) "Changing Paradigms of Digital Marketing & Multichannel Commerce" by Mr. Ajay Malgaonkar Group Project Manager Infosys Technologies Limited Date and Time September 23, 2009: 10.00 AM - 12.00 PM Venue ISiM Lecture Hall-1 You are cordially invited Prof. Shalini R Urs Executive Director To know more about the event, log on to www.isim.ac.in Thanks & Regards Roopa Project Assistant International School of Information Management University of Mysore Mysore- 570006 -- This message has been scanned for viruses and dangerous content by MailScanner, and is believed to be clean.

1 0

Need books urgently
by YASHWANT G KANADE 22 Sep '09

22 Sep '09

Dear Sir I require the following books VERY URGENTLY: The fauna of India and the adjacent countries Isoptera (Termites). Vol 1 By M L Roonwal & O B Chhotani.Published by Director, Zoological survey of India, Calcutta, 1989. The fauna of India and the adjacent countries Isoptera (Termites). Vol 2 (Family Termitidae) By O B Chhotani.Published by Director, Zoological survey of India, Calcutta, 1997. Records of the Zoological Survey of India. Miscellaneous publication. Occasional paper No. 49. Termite fauna of Southern India by Geeta Bose. Zoological Survey of India, Calcutta, 1984. Please do the needful. Thank You very much Faithfully -- Lakshy Katariya Int. PhD Biological sciences 2008-09 Prof. Renee M Borges Lab Center for Ecological Sciences Indian Institute of Science Bangalore 560 012, INDIA -- YASHWANT G KANADE SGO / Librarian Centre for Ecological Sciences Indian Institute of Science BANGALORE - 560012, Karnataka, INDIA kanade(a)ces.iisc.ernet.in

1 0

Re: [LIS-Forum] Vacancy
by karunakar n 22 Sep '09

22 Sep '09

Dear Professionals, Post of Professor & Associate Professor at Pondicherry University, R Venkataraman Nagar, Kalaper, Puducherry - 14. Last date: 30.10.2009. More: http://www.pondiuni.edu.in -- Thanks and Regards, Karunakar.N -- This message has been scanned for viruses and dangerous content by MailScanner, and is believed to be clean.

1 0