July 2008 - LIS-Forum - ncsi.iisc.ernet.in

Negative publicity
by Aman Jha 09 Jul '08

09 Jul '08

Friends, Monster.com's recent advertisement in television portraying librarian as a boaring profession is a negative and bad publicity to the profession. We must protest against it and request the agency whosoever to stop broadcasting such ads. Regards, Aman Jha DISCLAIMER:The information in this message may be privileged. If you have received it by mistake please notify the sender by return e-mail and delete the message from your system. Any unauthorised use or dissemination of this message in whole or in part is strictly prohibited. Any information in this message that does not relate to official business shall be understood to be neither given nor endorsed by the Confederation of Indian Industry. Reach us via our unique Membership Helpline: 00-91-11-435 46244 / 00-99104 46244 (Monday-Saturday: 0900-1700 hrs) -- This message has been scanned for viruses and dangerous content by MailScanner, and is believed to be clean.

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Electronic Papyrus - The Digital Book
by DINESH SIDDAIAH 09 Jul '08

09 Jul '08

Dear Friends, It is a new mobile device, the radius, designed mainly for reading books, magazines, news papers and mail, is the size of a standard cellphone. Flip it open, through, and a screen tucked within the housing opens to a 5-inch diagonal display. The screen looks just like a LCD but can bend so flexibly that it can wrap around a finger. The details of the article may be obtained from "Deccan Hearald" - Bangalore Edition on 09-07-2008. The same reported has been published by "Anne Eisenberg" in "The New York Times" recently. Dinesh K. S. -- This message has been scanned for viruses and dangerous content by MailScanner, and is believed to be clean.

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Pondicherry Central University needs Prof, Reader and Lecturers for the DLIS
by Arunachalam Hariharan 09 Jul '08

09 Jul '08

Pondicherry Central University Advertised the following posts for the Dept of Library and Information Science 1 Professor - 1 2. Reader - 2 3. Lecturer - 2 For more details, pl see the Hindu dt 09.7.2008 A.Hariharan SERC Chennai -- This message has been scanned for viruses and dangerous content by MailScanner, and is believed to be clean.

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Librarian (SG) IITMK Thiruvananthapuram
by J. K. Vijayakumar 09 Jul '08

09 Jul '08

Applications are invited from Indian nationals for Position: Librarian (SG) First class Master’s degree in Library Science / Information Science / documentation or an equivalent professional degree and consistently good academic record throughout. Experience in computerization of library functions. Minimum five years experience as a Librarian in a reputed organization. Desirable: Mphil/Ph.D degree in Library Science / Information science/documentation/Archives and Manuscript – Keeping/computerization of Library. Proven experience, leadership and initiatives in design, development, management and conducting courses, training programmes and coordinating projects in the area. Proven record of innovations is also desirable. Scale of pay : 12000-420-18300 Age Limit : Less than or equal to 45 years. Last date: July 14, 2008 More details at http://www.iiitmk.ac.in/iiitmk/IIITMK_Tenders/index.html -- This message has been scanned for viruses and dangerous content by MailScanner, and is believed to be clean.

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From Bidyarthi Dutta
by bidyarthidutta 08 Jul '08

08 Jul '08

Dear Mr. Aman Jha I completely agree with you. The AD published by Monster.com is abusing our profession. This kind of AD will leave wrong impact about our profession to the common people. We must protest it. But the remarkable point is that, most of the common people still think libraries are just book-store and librarians are just polished book-keepers. We have been taught in our BLIS and MLIS classes that libraries are sociocultural institutions, information centres, etc. etc. and so on. But how many people are aware of that? The basic fault lies in our exam-based education system and exams are also suggestion-based. In our education-system students are forced to swallow some questions and answers, and to vomit that pulp on the answer script. After passing an exam almost all lessons studied turn fruitless in the context or real life experience. In such worthless education system the scope of library work is absolutely limited. How many PG/UG students of any university/college do regular reference work in library? Most of them solely depend on class-notes and cheap note-books available in the market. Such an education system hardly requires library. The teachers are mostly interested in spoon-feeding rather than academic discussions with the students. Teachers are also helpless, because everything is exam-oriented. exam brings degree, degree brings job, job brings money and security. Hence, there is no other way to avoid exam, and, in turn, to escape note-swallowing and answer-vomitting education system. This is a vicious circle of idiocy, that control today's knowledge society. We are living in an age where idiocy is disguished in knowledge.This is our tragedy. Our education system has been turned into a big education bazaar, where the education policies are framed by the businessman rather than the educationists. Education is a big profit-making business today, where the central commodity is degree-holding-certificate.It is obvious that the businessmen are interested in their profit, and least bother the contents taught to the pupil. I personally feel this profession a very challenging and enlightening one. Everyday I collect new pebbles out of my profession. Mere providing good service to the library-users is not sufficient for the library-professionals; We have to bring those people in the library, who have never stepped in there. And also to convert seldom library-users to regular library-user.Only we, the library professionals can change the common people's view about library; and the "Monsters" (monster.com) will then stare us with a reverential sight. Thanking you Sincerely yours Bidyarthi Bidyarthi Dutta Librarian St. Xavier's College (An autonomous PG college affiliated to University of Calcutta) 30, Park Street Kolkata 700016; India URL: www.sxccal.edu Ph. 033-22877278(O) 033-24734766(R) Fax: 033-22879966 Email: bidyarthi.bhaswati(a)gmail.com -- This message has been scanned for viruses and dangerous content by MailScanner, and is believed to be clean.

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Re: [LIS-Forum] Negative publicity
by Puna Das 08 Jul '08

08 Jul '08

Dear Members You can find many library professional positions in Monster India website. If it is a negative publicity, then why Monster India advertises for library positions? I don't think this TV advertisement is a negative publicity to a profession. This is only creativity for the sake of advertisement, like many other funny advertisements. Still if you are not convinced, remove your profile from the site and/or stop advertise there. With Best Wishes Anup ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Anup Kumar Das New Delhi, India http://www.anup-jnu.blogspot.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ --- On Mon, 7/7/08, Aman Jha <aman.jha(a)ciionline.org> wrote: From: Aman Jha <aman.jha(a)ciionline.org> Subject: [LIS-Forum] Negative publicity To: "Lis forum" <lis-forum(a)ncsi.iisc.ernet.in> Date: Monday, 7 July, 2008, 3:15 PM Friends, Monster.com's recent advertisement in television portraying librarian as a boaring profession is a negative and bad publicity to the profession. We must protest against it and request the agency whosoever to stop broadcasting such ads. Regards, Aman Jha Bollywood, fun, friendship, sports and more. You name it, we have it on http://in.promos.yahoo.com/groups/bestofyahoo/ -- This message has been scanned for viruses and dangerous content by MailScanner, and is believed to be clean.

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Negative publicity
by mangesh j ghodke 08 Jul '08

08 Jul '08

Dear Mr. Aman, Rizwan, Ms. Vandana K. & other professionals,I have not seen the advt yet. But if you find it misleading, certainly we need to raise objection for the same.Following governing body of Adverting Industry play crucial role in dealing with complaints against Advertisements in any form.'Advertising Standards Council of India' is a self regulatory voluntary organization of the advertising industry.The Role and Functioning of the ASCI & its CCC in dealing with Complaints received from Consumers and Industry, against Advertisements which are considered as False, Misleading, Indecent, Illegal, leading to Unsafe practices, or Unfair to competition, and consequently in contravention of the ASCI Code for Self-Regulation in Advertising.http://www.ascionline.org/You can file online complaints individually.  Mr. Mangesh Ghodke Librarian, Larsen & Toubro Infotech Ltd., Tel.: 67953011 Fax: 27612580 / 82 Mob.: 09892201993 -- This message has been scanned for viruses and dangerous content by MailScanner, and is believed to be clean.

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Negative Publicity
by Vandana Karande 08 Jul '08

08 Jul '08

I completely agree with Mr. Aman Jha's views. This indeed is a negative publicity for our profession. When there are still some of the fellow professionals who have to struggle for their image building, this AD will definitely pose a bad example for our profession. I have personally found this profession a very challenging and innovative. Everyday there is something new to learn / know. It is high time we take some action against Monster.com Regards Vandana Karande Information Specialist Corporate Development Reliance Industries ltd Mumbai Tel no 022-22847139 "Confidentiality Warning: This message and any attachments are intended only for the use of the intended recipient(s), are confidential, and may be privileged. If you are not the intended recipient, you are hereby notified that any review, re-transmission, conversion to hard copy, copying, circulation or other use of this message and any attachments is strictly prohibited. If you are not the intended recipient, please notify the sender immediately by return email, and delete this message and any attachments from your system. Virus Warning: Although the company has taken reasonable precautions to ensure no viruses are present in this email, the company cannot accept responsibility for any loss or damage arising from the use of this email or attachment." -- This message has been scanned for viruses and dangerous content by MailScanner, and is believed to be clean.

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Negative Publicity
by Rajan 08 Jul '08

08 Jul '08

Dear All, If Monster. com shows something negative about librarianship, it is because the general thinking of the society is that. The advertisement is only a mirror that reflects the common perception or possibly the practical reality. The right way to deal with this reflection of negative image in advertisement or in society altogether is to attempt to rework on our professional activates so as to improve the professional image. Any legal action or protest against the site will not improve our image, which is not very good right now, in the society. For that, we need to work enthusiastically, learn new technologies and put them into practice in our professional assignments. It is a sad fact that in an age of information technology, Google and Wikipedia, the librarians remain as dull professionals in majority of institutions. We should learn those technologies to grow further and should 'stand on the shoulders of the giants' so as to bring vibrancy in our profession. If we don't emerge as good knowledge managers, we will be despised by all in this Internet era. Regards, K Rajasekharan Librarian, Kerala Institute of Local Administration(KILA) Mulagunnathukavu, Thrissur - 680581 , India From: Aman Jha <aman.jha(a)ciionline.org> Friends, Monster.com's?recent advertisement?in television portraying librarian as a boaring profession is a negative and bad?publicity to the profession.? We must protest against it and request the?agency whosoever to?stop broadcasting?such ads. Aman Jha -- This message has been scanned for viruses and dangerous content by MailScanner, and is believed to be clean.

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Position for School Librarian
by kantharaj CT 08 Jul '08

08 Jul '08

We are looking for a Librarian (Lady) for our ICSE school and P.U College at K.R.Puram. Qualification : Diploma (LIS) / B.L.I.Sc. Salary : 5000/ per month (Consolidated) Salary may be hiked for B.L.I.Sc candidates. Basic knowledge of computers is desirable. Interested candidates may contact: *********************************************** C T Kantharaj Librarian Cambridge Instittute of Technology K R Puram, Bangalore - 36 Ph : 080 - 25618789 -- This message has been scanned for viruses and dangerous content by MailScanner, and is believed to be clean.

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