For an author, ORCID provides a persistent digital identifier that distinguishes themu from every other researcher and, through integration in key research workflows such as manuscript and grant submission, supports automated linkages between you and your professional activities ensuring that your work is recognized. They can include their ORCID identifier on their Webpage, publications, apply for grants, and in any research workflow to ensure them get credit for their work. ORCID is the DOI for an author/researcher. They work or corss link with major A&I databases and publisher's ID systems (like Scopus Author ID or Thomson Reuters’ ResearcherID® ) ORCID just launched their Registry http://about.orcidid.com/news/2012/10/16/orcid-launches-registry Other researcher identifier systems are currently in use serving specific populations or types of research work. ORCID does not compete with these systems, but rather provides a switchboard for crosslinking. Elsevier is providing a way for researchers to link their Scopus Author IDs to ORCID and synchronize their publication information between the two systems. Thomson Reuters’ ResearcherID® will link to ORCID and allow researchers to synchronize their publication information. Several research information system providers are also planning to integrate ORCID identifiers, including figshare, KNODE, Faculty of 1000, and ImpactStory. Through its affiliate ORCID EU, ORCID is working with DataCite to link ORCID identifiers with research datasets. This needs to be informed to your researchers and faculty. Dr. J. K. VIJAYAKUMAR, http://libinfospace.blogspot.com/ http://www.linkedin.com/in/vijayakumarjk -- This message has been scanned for viruses and dangerous content by MailScanner, and is believed to be clean.