Dear Friends, *4Ps* of Marketing Management formula for library services: 1. Purge (destroy) the outdated material. 2. Preserve / Protect the knowledge through proper documentation. 3. Produce / Publish or create the knowledge. 4. Promote Research: Librarian should publish the papers and should act as catalyst to the faculty. Prof. Omprakash Gupta, Professor Prairie View A & M University, USA had presented these *4Ps* in his mesmerizing key note address in round table conference of MANLIBNET on "Management Librarians and their Role in Promoting Research" which was held in Ahmedabad recently. Dinesh K. S. --- Dr. Dinesh K. S. Selection Grade Librarian, Nagarjuna College of Engineering & Technology, Devanahalli, Bengaluru - 562 110. -- This message has been scanned for viruses and dangerous content by MailScanner, and is believed to be clean.