Dear Friends,
 

4Ps of Marketing Management formula for library services:

 

  1. Purge (destroy) the outdated material. 
  2. Preserve / Protect the knowledge through proper documentation. 
  3. Produce / Publish or create the knowledge. 
  4. Promote Research: Librarian should publish the papers and should act as catalyst to the faculty.
 Prof. Omprakash Gupta, Professor Prairie View A & M University, USA had presented these 4Ps in his mesmerizing key note address in round table conference of MANLIBNET on "Management Librarians and their Role in Promoting Research" which was held in Ahmedabad recently.
 
Dinesh K. S.
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Dr. Dinesh K. S.
Selection Grade Librarian,
Nagarjuna College of Engineering & Technology,
Devanahalli, Bengaluru - 562 110.

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