Congratulations to Dr. K Mohan, Learning Resource Centre, Indian School of Business on winning the 8th IFLA International Marketing Award 2010.

From the blog: http://www.marketing-mantra-for-librarians.blogspot.com/

The IFLA Section on Management and Marketing in collaboration with Emerald is pleased to announce the winners of the 8th IFLA International Marketing Award for 2010. First place was awarded to the Learning Resource Centre (LRC), Indian School of Business, Gachibowli, Hyderabad, Andhra Pradesh, India, represented by Dr. K. Mohan. The slogan for the winning campaign is "Knowledge Companion to Empower You!" The LRC developed a product line of information alerts for administration, faculty and students marketed as "Global InfoWatch." This umbrella product offers personalised access to all stakeholders' facts and figures to update their knowledge in selected relevant areas. Administrators access competitive business school data such as rankings, faculty and students knowledge of industry trends, and engaging articles on business and management. Graduates receive timely recruitment and placement information. LRC also supports ongoing reference queries to assure and retreive quality content for student projects. Congratulations to the LRC for its user-centric approach and innovative product line of information tools for the 21st century business student. The first-place winner receives airfare, lodging, and registration for the 2010 IFLA General Conference and Council to be held this year in Gothenburg, Sweden, and a cash award of $1,000 (U.S.) to further the marketing efforts of the library....... ----------------------------------------- This email was sent using NISCAIR's web mail service. "" http://niscair.res.in/ -- This message has been scanned for viruses and dangerous content by MailScanner, and is believed to be clean.