Adopting ORCID as a unique identifier will benefit all involved in scholarly communication by Subbiah Arunachalam, Muthu Madhan ORCID, the Open Researcher and Contributor ID, is a nonprofit, community-driven effort to create and maintain a registry of unique researcher identifiers and a transparent method of linking research activities and outputs to these identifiers. Together with other persistent identifiers for scholarly works such as digital object identifiers (DOIs) and identifiers for organizations, ORCID makes research more discoverable. It helps ensure that one's grants, publications and outputs are correctly attributed. It helps the research community not just in aggregating publications, but in every stage of research, viz. publishing, reviewing, profiling, metrics, accessing and archiving. Funding agencies in Austria, Australia, Denmark, Portugal, Sweden and the UK, and the world's leading scholarly publishers and associations have integrated their systems with ORCID registry. Among the BRICS countries, China and South Africa are adopting ORCID avidly. India is yet to make a beginning. http://nmji.in/temp/NatlMedJIndia000-1116292_030602.pdf -- Regards Siva Shankar K -- This message has been scanned for viruses and dangerous content by MailScanner, and is believed to be clean.