Dear Colleagues: You are invited to submit papers to the forthcoming international conference on the theme 'Marketing, Technology and Society' . This conference will be held at IIMK campus from 29 September to 1 October 2016. Manuscripts (completed research as well as work in progress) are invited in all areas representing the confluence of marketing and technology and its impact on society . We are living in a networked world that enables marketers to reach us quite pervasively through a variety of social media channels. What is the impact of such pervasive and intrusive marketing and technology on the individual and the society? What methods are available to track, measure , analyse and understand how marketing and technology is changing the society? What are the positive, negative as well as intended and untended consequence of the ubiquitous media and social networks and marketing that use these channels? These are some of the concerns academic community is currently trying study. New methods like sentiment mining and old methods like social network analysis find applications in this interesting domain. Interdisciplinary approaches both qualitative and quantitative are welcome. The deadline for submission of the manuscripts is 15 June 2016. All the submissions will undergo a blind review process and selected papers will be considered for publication in leading journals. Further information , call for papers and upload link are available in the conference website www.iimk.ac.in/markconf [1] Please circulate this information among your colleagues and research scholars of your acquaintance. CALL FOR PAPERS IIM Kozhikode is organizing an international conference on the theme 'Marketing, Technology and Society'. We invite original research articles that are theoretically rigorous and empirically grounded in real-world applications, and offer insights into all and related aspects of the conference theme. Articles of conceptual, analytical, or empirical nature, which develop or extend theory and practice, are welcome. We encourage all methods of research including, simulations, field experiment, case studies, surveys, etc. * Marketing and its impact on vulnerable consumer groups like children, adolescents, etc. * Marketing and its impact on marginalised consumer groups * Consumer materialism * Emulative consumer behaviour, anxieties and insecurities * Marketing of ideologies and consumers of fanaticism * Over use of credit cards and easy credits leading to personal bankruptcies * Issues of unsolicited marketing campaigns involving SMS, email, personal selling and privacy of consumers * Network /pyramidal marketing and exploitation of relationships * Consumerism, consumer resistance and consumer reactance * Social responsibility and ethics in marketing * Social and public service marketing * Social media analytics * Text mining and sentiment mining * Social Network analysis * Big data and marketing * Data Driven CRM * Measurement models and methods in marketing * Marketing research online * Social media and virtual service relationships * Geo-spatial data analytics * Location-based marketing and privacy * Mining user generated content * Privacy-preserving data mining and sharing * Forensic analysis of security breaches * Socio-technical mechanisms for countering internet marketing threats CONFERENCE CO-CHAIRS Anandakuttan B Unnithan [3] anandunnithan@iimk.ac.in +91 495 2809101 Satish Krishnan [3] satishk@iimk.ac.in +91-495-2809440 Register and submit paper [4] http://iimk.ac.in/markconf/feedetail.php If you have any questions, please feel free to contact me. With regards, Anandakuttan B Unnithan Professor-Marketing Area IIM Kozhikode 9995067000 International Conference on Marketing Technology and Society (Markconf16) follow www.twitter.com/markconf16 [2] for updates -- Anandakuttan B Unnithan Indian Institute of Management Kozhikode-- -- Dr. M.G. Sreekumar (UNESCO Coordinator, Greenstone Support for South Asia) [Formerly, Visiting Professor, University of Malaya, Kuala Lumpur] Chief Librarian & Information Officer & Head, Center for Development of Digital Libraries (CDDL) Adjunct Professor Indian Institute of Management Kozhikode IIMK Campus P.O., Calicut, Kerala - 673570, INDIA ------------------------------------------------------------------------------------ Phone - +91-9447654066 (HP); +91-495-2809140 (O) Links: ------ [1] http://www.iimk.ac.in/markconf [2] http://www.twitter.com/markconf16 [3] http://iimk.ac.in/faculty/facultyprofile.php?pid=anandunnithan [4] http://iimk.ac.in/markconf/feedetail.php -- This message has been scanned for viruses and dangerous content by MailScanner, and is believed to be clean.