Dear LIS Professionals: Dont get provoked by the title of the article by Vint Cerf. Vint Cerf has defined a new role for the library profession! Dr. Vint Cerf, considered one of the fathers of the Internet, because of his invention of the TCP/IP Protocol (with co-inventor Bob Kahn) and currently works for Google as a Vice President and Chief Internet Evangelist and in this capacity has become well known for his predictions on how technology will affect future society, encompassing such areas as artificial intelligence, environmentalism, the advent of IPv6 and the transformation of the television industry and its delivery model. In this *CERF'S UP *piece that Vint Cerf regularly writes for the Communications of the Association for Computing Machinery, published in the current issue (February 2019) outlines a new role of libraries in the context of the current challenges of the ‘post truth’ era by posing the question “How to tell that which was true from everything else in this ultimate library?” Librarians have a role to play here as keepers of knowledge, he says. I quote “It will be an enormous task to devise methods to accumulate and curate digital content and its relevant metadata including provenance and validity. Will computer, information, and library science be up to the task?” I have always maintained that libraries’ role is defined by three As (Access, Availability and Archive). May be it is time to add another A – Accuracy. Or as Vint Cerf says ‘care and curate’ information is the primary role of libraries. Please do read the article and share your thoughts. https://cacm.acm.org/magazines/2019/2/234340-libraries-considered-hazardous/... Happy Reading! Shalini Dr. Shalini Urs Professor and Chairperson, MYRA School of Business. Mysore. -- This message has been scanned for viruses and dangerous content by MailScanner, and is believed to be clean.