Date: Wed, 23 Aug 2006 14:31:40 +0530 From: Vrushali Rane SVKM's NMIMS (Deemed University) presents One Day Seminar On Marketing @ Your Library September 30, 2006 MDP Centre, NMIMS Mumbai Seminar Coordinator Vrushali Rane Librarian librarian@nmims.edu Rationale To be competitive with other libraries and information providers, libraries have to offer customers premier access to information and technology. This means every employee is responsible for ensuring that customers have a good experience with the library and that customers are aware about all the services and facilities offered by the library. Empowering library employees to address customer's needs sounds ideal-but how is it put into practice? Marketing @ Your Library provides a clearinghouse of resources and ideas for sharing materials, skills and strategies to promote your library. Marketing should be a responsibility of all who have a stake in the survival of the Library facilities and the services & collections it offers its community of users. This seminar will introduce the basic concepts of marketing, which emphasizes the relationship between a library and its stakeholders as well as marketing and technology. It will demonstrate how to conduct a successful marketing campaign in your library. The seminar focuses on what everyone on your staff needs to know about marketing, how it relates to good customer service and their role. Participants will learn basic marketing principles, how to promote good two-way communication between the library and its key audiences, how to develop and deliver an effective message, how to harness the power of word-of-mouth marketing and build the library's sales force. For Whom The seminar is designed for Librarians, Information Professionals, Library Managers, and Library Science students who consider marketing as a viable tool to promote library services, information products and new technology in meeting users need more effectively and effectively. Content * Introduction to the program * Concept of Marketing * Components of Marketing * Pricing Issues in Marketing * Marketing in context of academic and corporate libraries * Marketing in digital age * Vendor Presentation * Discussion and Feedback * Action plan by each participant based on feedback * Closing remarks and participants evaluation of program Methodology Experienced professionals from Library and Information Science area will conduct the session. The workshop will be based on interactive discussions using lectures, presentations and various online demonstrations. The classroom atmosphere will be informal and interactive. Date September 30, 2006 (Saturday) Time 9.30am - 5.30pm Registration 9.30am - 10.00am Fees Participation fees is Rs. 500/- (inclusive of service tax) on a non - residential basis. This fees includes reading material, tea and lunch. Payment The cheque/DD to be drawn in favour of "SVKM's NMIMS" payable at Mumbai. About the Faculty 1. Dr. Hiremath - Librarian - UTI Capital Markets 2. Mr. Manjunath - Chief Librarian - IGIDR 3. Ms. Vasumathi Sriganesh - Director - Qmed Services Pvt Ltd 4. Vendor Presentation - Science Direct About the Institute Shri Vile Parle Kelavani Mandal, a Public Charitable Trust is committed to the cause of providing high quality education at various levels. With a string of gems of institutions in various disciplines under its belt, the Mandal set up in 1981, Narsee Monjee Institute of Management & Higher Studies (NMIMS). NMIMS is rated as one of the top ten management institutes in the country. NMIMS, an ISO 9001-2000 certified Deemed University has received the Golden Peacock National Training Award in the category of Large Training Provider for the year 2004. The Institute has also received the Best Management Institute for the year 2004-2005. The National Assessment and Accreditation Council (NAAC), an autonomous institution of the University Grants Commission (UGC) has accredited NMIMS (Deemed University) with Grade 'A' (Score 85-90%) The Institute has 70 full-time faculty (including 30 Ph.D) with a strong industry and academic background and over 150 Associate Faculty occupying senior positions in the company bring industry experience to the classroom. The faculty at NMIMS has culled out the essence of their learning with these industry interface and are now presenting this in the form of state-of-the-art modern Management Development Programmes, designed to meet the needs of tomorrow's industry. From, Vrushali Rane Librarian Narsee Monjee Institute of Management Studies (Deemed University) V.L.Mehta Road, JVPD Scheme, Vile Parle (W), Mumbai 400056. Tel: 26134577 / 26183688 Ext 184 Fax: 26114512 E-mail: librarian@nmims.edu Coordinator- MDP Narsee Monjee Institute Of Management Studies (Deemed University) J.V.P.D. Scheme, Vile Parle (W), Mumbai 400 056. Ph: 26183688/26143177, Ext: 321/139/184 Fax: 26114512. Email ID: chairperson.mdp@nmims.edu; coordinator.mdp@nmims.edu