GOOGLE INDIA'S #TOGETHERONLINE PROMOTES DIGITAL LITERACY AMONG WOMEN
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GOOGLE INDIA'S #TOGETHERONLINE PROMOTES DIGITAL LITERACY AMONG WOMEN Google India has launched an initiative to promote digital literacy among women. Snapdeal, Axis Bank, HUL and GSK have partnered with search engine for its initiative #TogetherOnline. According to a statement from the company, the nine-week-long initiative will see a number of activities across India starting with a concert with Farhan Akhtar to raise awareness amongst the youth in metro cities. While Axis Bank will host special digital literacy workshops for women customers in their branches, e-commerce firm Snapdeal will run awareness campaigns amongst its shoppers and educate women on the entrepreneurial opportunities on their platform. Google will also launch custom designed 500 Internet carts that will reach out to 5,000 locations to engage women in towns and villages. Sandeep Menon, Director Marketing, Google India said "Internet has completely transformed the way we live our lives. Everyday people are discovering new opportunities and finding newer and better ways of doing things on the web to get ahead in life. We want to encourage all these users to extend this power of the web to women in India. #togetheronline is an effort to empower women in India with the knowledge of Internet and how they can use it to do different things in their daily lives. We along with our partners will host a number of initiatives to play our part and we invite all Internet users to play their part and help get more women online." The company has also partnered with PopXo to cover easy to know and follow steps for day to day living for various categories. Under the helping women get online initiative, Google has imparted basic Internet training across 950 educational institutes training over 45,000 girl students and over 5,000 teachers who can continue to educate and inform more girl students across India. REFLINK: http://www.thehindubusinessline.com/features/smartbuy/tech-news/google-india... Best Regards, Raghvendra R The information contained in this electronic message and in any attachments to this message is confidential, legally privileged and intended only for use by the person or entity to which this electronic message is addressed. If you are not the intended recipient, and have received this message in error, please notify the sender and system manager by return email and delete the message and its attachments and also you are hereby notified that any distribution, copying, review, retransmission, dissemination or other use of this electronic transmission or the information contained in it is strictly prohibited. Please note that any views or opinions presented in this email are solely those of the author and may not represent those of the Company or bind the Company. Any commitments made over e-mail are not financially binding on the company unless accompanied or followed by a valid purchase order. This message has been scanned for viruses and dangerous content by Mail Scanner, and is believed to be clean. The Company accepts no liability for any damage caused by any virus transmitted by this email. www.jubl.com -- This message has been scanned for viruses and dangerous content by MailScanner, and is believed to be clean.
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Ragaavendra R