*Documentation Research and Training Centre (DRTC)* Indian Statistical Institute 8th Mile, Mysore Road, RVCE Post Bangalore – 560059 *SEMINAR-6 (2018-2020) TITLE: SEARCH ENGINE OPTIMIZATION* *Abstract* The aim of this seminar is to examine the different factors involved in search engine optimization, a mechanism for improving the overall information retrieval process in the context of web search. Search engines continue to be the most popular tool which enables us to scour the internet for all the relevant information that is needed. Hence for the rapid retrieval of the pertinent piece of fact or data, proper indexing of webpages is extremely essential. One of the most powerful ways of doing that is using Search Engine Optimization. Using a host of different parameters such as content quality, metadata description and keyword analysis within a page, site structure and sitemap, SEO enables the search engine to rank the websites in an order which will be the most useful for the user, increasing the productivity of the search engine. The visibility in the web pages further helps to achieve two important areas of study in the library and information science, i.e., findability and reusability of information or contents. In the case of digital libraries, the role of SEO becomes all the more important, since one of the most important purposes of a digital library is to make the best information available to the user in the least amount of time. *Speaker*: Swagata Rana *Coordinator*: Dr. Biswanath Dutta *Date*: 03-10-2019 *Venue*: DRTC Classroom (G-16), ISI Bangalore -- *With Regards,* *Sagar Gajbe.* *Documentation Research and Training Centre,Indian Statistical Institute, Bangalore.* -- This message has been scanned for viruses and dangerous content by MailScanner, and is believed to be clean.