INDIAN STATISTICAL INSTITUTE Documentation Research and Training Centre 8th Mile, Mysore Road, RVCE Post Bangalore-560059 SEMINAR-12 Topic:- Content Strategy: A Glimpse Content, by which we mean any unit of digital information directed towards end-user(s), is of utmost strategic value to an organisation or institution. Content Strategy, as a planned and agglomerated process, aims for the creation, governance and delivery of usable content. In modern perspective, Content Strategy encompasses strategic management of the entire content life-cycle. The seminar will attempt to introduce the essence of content strategy, why it is employed, and, profile the various responsibilities of content strategists. It will elaborate on the various associated disciplines of content strategy, its achievable workflow, stakeholders involved in framing it, in conjunction with a case study. Finally, it will conclude by focussing on how libraries are professionally involved in content strategies. Speaker: Abhishek Kumar Date: 25-10-2018 Time: 2 p.m. Venue: DRTC Classroom (G-16) ISI Bangalore All are cordially invited. Coordinator: Dr. Biswanath Dutta