Dear Professionals It gives us immense pleasure to inform you that, SVKM's NMIMS organized , National Workshop on Use of Technology for Marketing of Library and Information Service and e - Resources 7-8 June, 2013 ABOUT THIS WORKSHOP The main function of libraries and information centres is to collect the information from various sources, organized and process it, and distribute it to target users. Libraries have been doing this by means of various library services. Keeping in view cost of information, processing time and other inputs, libraries can maximize their ROI if information services are being used by larger population of users. This demands need of marketing for the users at right time in a right way. Libraries and information centers are facing a time of unprecedented change and challenges. Recent technological developments are creating new form and source of information, bypassing traditional libraries. Library users are transcending into customers with rising expectations, diverse needs ,wants and choices. Libraries and information centers should make it a point to apply new leading concepts like social networking in the marketing of their services and information to the users. In a target workshop, we plan to discuss various methods of identifying the services needs , skills required for effective marketing and how we can avail ourselves of technology for marketing. The key aspects for this workshop will be group discussions brain storming role plays and case studies. *ABOUT NMIMS * The Narsee Monjee Institute of Management Studies (NMIMS) ( Deemed to be University) established in 1981 has over 13,000 students and 350 faculty members representing an eclectic mix of industry and academic experience in severed diverse domains of knowledge. Apart from its main campus at Mumbai, NMIMS has off-campus centers at Shirpur (Maharashtra), Bangalore and Hyderabad. In 2003, NMIMS established eight schools, offering programs across various disciplines including Management Technology, Science, Pharmacy, Architecture and Commerce offering graduate, postgraduate and doctoral programs. * * Keeping in mind its concern for the society, NMIMS set up an off campus at Shirpur in 2007. This campus provides state-of-art infrastructure facilities to students while offering quality education. Spread over a land area of 50 acres, the campus comprises ¨ *Mukesh Patel School of Technology Management & Engineering (MPSTME)* Program: B.Tech (I.T.Comp,Egg, E & TC, Mechanical and Civil) Duration: 04 years MBA Tech.( (I.T.Comp,Egg, E & TC, Mechanical and Civil) Duration:05 years M.Tech ( Mechanical Egg and Computer Egg.) Duration: 02 years ¨ *MPSTME’s Centre for Textiles Function (CTF)* ¨ *School of Pharmacy & Technology Management (SPTM)* Program-B.Pharm Duration: 04 years B.Pharm +MBA ( Pharma-Tech)- Dual Degree Program Duration – 05 years M.Pharm ( Pharmacology, Pharmacutics, Pharmaceutical Chemistry, Quality Assurance) -02 years M.Pharma+MBA ( Analysis, Quality Assurance and Pharmacutics) - Duration :02 years. *MUEKSH PATEL CENTRAL LIBRARY* Mukesh Patel Central Library at Shirpur campus is a valuable resource for all students and faculty members. It has a rich collection of 23500 books,17 various full text databases and 74,000 e-books from renowned publishers, NPTEL videos etc. Covering 45000 Sq ft area, it provides access to valuable resources in Engineering, Management, Pharmacy, Computer Science, and Business Management *TOPICS * Following topics will be covered during the workshop: · Identification of Services Which Needs Library Marketing · Use of Technology for Library Marketing · Brain Storming: Possible Ideas and Solutions for Library Marketing · Measuring Impact of Marketing Activities · Created Tools in excel to automate unit level MIS generation RESOURCE PERSONS Experts from academia and Industry in respective fields will be facilitating the sessions. *SHIRPUR CITY* Shirpur is a tribal area of North Maharashtra adjoining Madhya Pradesh and Gujarat. It is located near the Satpuda ranges on the NH-3 (Mumbai-Dhule-Indore-Agra). It is a perfect example of a model township developed by the leadership of *Hon’ble Shri. Amrishbhai Patel, MLA*, Maharashtra who is also the President, SVKM and Chancellor, SVKM’s NMIMS. The city owns several pride possession including the Balaji Temple, The Mukesh Patel Recreation Garden, Textile industries, and the Shirpur Gold Refinery. * * *TARGET PARTICIPANTS* Library and Information science Professionals, Knowledge manager and students who have an interest or are involved in using Technology for Marketing of Library and Information Service and e – Resources in their respective organizations. * * *OUR PATRONS* ¨ *Hon’ble Shri Amrishbhai R. Patel*, Chancellor (NMIMS) and Chairman, SVKM ¨ *Hon’ble Shri Bhupeshbhai R. Patel* (President, R.C.Patel Education Trust, Shirpur) ¨ *Hon’ble Shri **Rajgopal Bhandari*, Member, Managing Committee, SVKM, Shirpur * * *ADVISORY COMMITTEE* ¨ Dr. Tapan Bagchi,* *Director, NMIMS, Shirpur ¨ Dr. R.S.Gaud, Dean, SPPSPTM, Mumbai ¨ Dr. M.V.Deshpande, Associate Dean, MPSTME, Shirpur ¨ Mr. Rahul Dande, Account & Purchase officer, NMIMS, Shirpur ** *ORGANIZING COMMITTEE* ¨ Mr. Shivanand Sadlapur, NMIMS, Mumbai** ¨ Mr. Kishore Ingale, TCS, Pune ¨ Mr. Ravindra M. Mendhe, NMIMS, Shirpur ¨ Mr.H.M.Chaudhari, SES, Shirpur ¨ Mr. Anand Gawadekar, NMIMS, Shirpur ¨ Mrs. Manisha Tiwari, NMIMS, Shirpur ¨ Mr. Sachin Wani, NMIMS, Shirpur *HOW TO REACH SHIRPUR* Shirpur is 50 km away from Dhule and 200 km from Indore (MP), Surat (Gujarat), Nasik and Aurangabad. Buses frequently ply between Dhule and Shirpur. The nearest railway stations are Jalgaon (MS), Bhusawal (MS), 120 km (Central Railway) and Nandurbar (MS), 85 KM (Western Railway via Surat). * * *REGISTRATION FEES * Registration fee is Rs.800/- per participant (without accommodation) and Rs.1000/- (with accommodation) including Food and Kit. The payment should be made by Demand Draft, drawn in favor of *“SVKM’s NMIMS, “* and payable at Shirpur (Dist-Dhule), Maharashtra state. * * *LAST DATE OF REGISTRATION / CONFIRMATION:* 30th May, 2013 *INTAKE* A maximum of 60 participants will be enrolled for the workshop on the first- come- first served basis. *ACCOMMODATION* Fully furnished accommodation on sharing basis will be provided to the participants. * * *CONTACT PERSON* *Mr. Ravindra M. Mendhe,* *Deputy Librarian and Organizing Secretary * M.P.Central Library SVKM’s NMIMS,(Deemed to be University) Mukesh Patel Technology Park, Shirpur campus Bank of Tapi River, Mumbai-Agra Road , N.H.3 Shirpur, Dist-Dhule- 425405 M.S. Tel.No.02563-286545-51, ext.210 , 110 Mob. No: 09403503789 , 9881913681 Email: ravindra.mendhe@nmims.edu lrcshirpur@gmail.com *Registration Form* Name in Capital: ………………………...... ……………………………………………. Designation: ………………………………. Organization’s Address:…………………. ……………………………………………… ……………………………………………… ……………………………………………… PIN Code:…………... Ph. No.: …………….. Mob. No.: …………........................................ URL Add.: …………...................................... E-mail ID:………………………………….. *Accommodation*: YES / NO (Pl. tick) *Registration Fee:* Rs.800/- ( without accommodation) and Rs.1000/- ( with accommodation) per participants . *Payment Details*: Kindly send DD/Cheques in favour of *SVKM’s NMIMS, ”* Payable at Shirpur. Details of DD/Cheque No.:………….……………. Date.:……………………………………………… * * *Amount (Rs): ……………………………………/- only.* -- Sincerely Ravindra M. Mendhe Deputy Librarian, & In-charge Central Library SVKM's NMIMS ( Deemed to be University Mumbai) Mukesh Patel Technology Park Shirpur Campus, Bank of Tapi River, Mumbai - Agra Road, Shirpur, Dist- Dhule- 425 405, MS, India Tel: 02563 -286545 email: ravindra.mendhe@nmims.edu, , ravindramendhe@ gmail.com *“New Technology, New Trends, New Ideas; Modifying the Library with the User in Mind'.* -- This message has been scanned for viruses and dangerous content by MailScanner, and is believed to be clean.