Friends: About a year ago, we wrote a paper on the importance of adopting ORCID iD by every researcher. The paper appeared in the *National Medical Journal of India*, (Vol.29, 2016). Here is the link: *http://dst.sciencecentral.in/16/ http://dst.sciencecentral.in/16/* Every librarian knows how important it is to be able to link authors to their publications correctly. Hardly there will be a librarian who has not faced a problem in attributing a publication to the right Mr S K Gupta or Ms SK Banerjee. Those of you who work with Scopus or Web of Science would have faced this kind of problem often. A persistent unique name identifier such as ORCID iD is the only solution. It is for this reason, we suggest that academic and research librarians should spearhead the movement to promote widespread adoption of ORCID in India. We invite those who have already implemented ORCID in their institutions to share their experience in this Forum. If almost all citizens of a vast country like India, numbering about 1.3 billion, could be assigned Aadhaar numbers within a short span of time, it should not be difficult for all Indian researchers to adopt ORCID iD. Arun and Mu. Madhan http://orcid.org/0000-0002-4398-4658 http://orcid.org/0000-0003-1651-4180 -- This message has been scanned for viruses and dangerous content by MailScanner, and is believed to be clean.