Dear All Professionals One of our faculty member required following articles for research purpose. - A Paradigm for developing Better Measures of Marketing Constructs, by Churchill, G. A., Jr. , Journal of Marketing Research, 26 (February) 1979, pp.64- 73. - A survey of the challenges and pitfalls of cluster analysis application in market segmentation by Tuma, Michael N.; Decker, Reinhold; Scholz, Soren W., International Journal of Market Research. 2011, Vol. 53 Issue 3, p391-414. - An Examination of the Factors Influencing Consumers' Attitudes Towards Social Media Marketing by Akar, Erkan; Topcu, Birol., Journal of Internet Commerce. Jan-Mar2011, Vol. 10 Issue 1, p35-67. - Setting Sales Quotas with Conjoint Analysis by Darmon, René Y., Journal of Marketing Research , Feb1979, Vol. 16 Issue 1, p133-140. Regards, Nitin S Joshi SPPU- College Librarian MAEER’s MIT School of Management (MITSOM) Kothrud, Pune 411038 M- 09922587907 Direct Line- 020-30273597 www.mitsom.org Noting is pleasanter than exploring a library.- W.S. Landor -- This message has been scanned for viruses and dangerous content by MailScanner, and is believed to be clean.