Hi friends, Now I work with Confederation of Indian Industries (CII) as a Librarian. I am in need of an article. Can anyone let me know the local availability of the following article? Title: A LOOK AT THREE REGULATORY FORCES INFLUENCING CONTENT AND DISTRIBUTION IN THE MOTION PICTURE AND TELEVISION INDUSTRIES Author: Robert A. Burgelman; Philip Meza (Stanford University) Industry: Motion picture, television, consumer electronics Location: United States Publication date: 11 July 2002 Pages: 11 pp Abstract: Much of the landscape in which today's media companies find themselves as they contend with the impact of digitization of content and the convergence of means of distribution was shaped by regulatory forces. Three government rulings in particular were influential: the Consent Decree of 1948 (often referred to as the 'Paramount Case'), the Financial Interest and Syndication ruling (also called the 'FinSyn' ruling of 1970 of the United States Federal Communications Commission), and the United States Supreme Court ruling in Universal City Studios et al (including Disney) vs Sony Corp. (also known as the Betamax case of 1984). These regulatory forces broke up tight vertical integration between content production and distribution (Paramount case and FinSyn ruling) or helped to pave the road for the introduction of new technologies for distribution (Betamax case). The teaching purpose is to discuss the market power available by owning both sources of content and distribution in media and the controversies surrounding such verticalization. Availability: Harvard Business School Source: Stanford School of Business, Stanford University Note: I have checked Harvard Business Review, July 2002 Thanks & regards, Aman Kumar Jha Librarian Confederation of Indian Industries (CII) _________________________________________________________________ Race along with NK. The fastest Indian. http://server1.msn.co.in/sp03/tataracing/index.asp Feel the thrill!