Dear Colleagues, We require the following article for our research purpose. Could you please arrange to send us the same if you have access? Refocusing on R&D model or redefining marketing strategy? Anticipating sustainability for generic pharmaceutical industry. Journal of Medical Marketing. 14 (2-3); 2014 ;81-90 http://mmj.sagepub.com/content/early/2014/11/12/1745790414556563 Best regards, Nanda Lal Manik, B. Sc (Hons.) Chem, ADISc. (DRTC/ISI) Assistant Director, Information and Document Management Fresenius Kabi Oncology Limited Echelon Institutional Area Plot No.11, Sector-32 Gurgaon-122 001 T +91 124 488 5460 F +91 124 488 5003 nandalal.manik@fresenius-kabi.com www.fresenius-kabi.com -- This message has been scanned for viruses and dangerous content by MailScanner, and is believed to be clean.