Friends: Please see http://eprints.soton.ac.uk/381526/1/HarnadSerev.pdf. for a priprint of an article to appear soon in *Serials Review*. Best. Arun http://orcid.org/0000-0002-4398-4658 http://www.researcherid.com/rid/B-9925-2009 -- This message has been scanned for viruses and dangerous content by MailScanner, and is believed to be clean.