INDIAN STATISTICAL INSTITUTE Documentation Research & Training Centre 8th Mile, Mysore Road, RVCE Post Bangalore, 560 059 SEMINAR-2 Marketing of Library and Information Services: A Study Abstract Libraries are the storehouses of Knowledge, Information, and Data. All libraries, irrespective of whether they are public, academic, or special, are community Libraries. Library Professionals should create awareness about their resources and services among the users through all the means of communication. Traditionally, marketing is used as a tool to create the awareness and promote the library resources and services. Library professionals’ positive attitude towards marketing is a prerequisite for a successful plan and execution. Modern techniques have given an opportunity to promote the effective use of the resources. For example, Facebook, Twitter, Flickr, YouTube, instant messaging, etc., can be used to foster the usage of the resources and services. In this seminar, we will discuss the idea of Library Marketing, the strategies and the various tools and technologies that are in use for marketing in libraries in India and Worldwide. We will also discuss the challenges faced by the librarians and their attitude towards marketing. Speaker: Dipanwita Das Date: 15-09-2016 Time: 2 p.m. Venue: DRTC Class Room(G-21), ISI Bangalore. All are cordially invited. Coordinator Dr. Biswanath Dutta -- This message has been scanned for viruses and dangerous content by MailScanner, and is believed to be clean.