Following link shows how massive data of responses to Amir Khan's Serial Satyamevjayate is being analysed with the help of IT . We librarians take pride in saying that we deal with data and information. It suddenly occurred to me that librarians deal with dead, solidified and frozen data converted into info through articles, chapters, books etc. Even the most nascent journal article is "stale chutney from the Fridge". Those librarians (a few exist) who put information (or raw data) as it gets generated, to use by their readers (on the fly so to say ) are great. Kindly comment AFTER reading the article. http://gigaom.com/cloud/how-indias-favorite-tv-show-uses-data-to-change-the-... Dr P Vyasamoorthy, 30 Gruhalakshmi Colony Secunderabad 500015 Ph 040-27846631 / 9490804278. *Be kinder than necessary ~ **for everyone you meet is fighting some kind of battle.*. -- This message has been scanned for viruses and dangerous content by MailScanner, and is believed to be clean.