Date: Wed, 23 Aug 2006 14:31:40 +0530
From: Vrushali Rane
SVKM's
NMIMS
(Deemed University)
presents
One Day Seminar
On
Marketing @ Your Library
September 30, 2006
MDP Centre, NMIMS
Mumbai
Seminar Coordinator
Vrushali Rane
Librarian
librarian@nmims.edu
Rationale
To be competitive with other libraries and information providers,
libraries have to offer customers premier access to information and
technology. This means every employee is responsible for ensuring that
customers have a good experience with the library and that customers are
aware about all the services and facilities offered by the library.
Empowering library employees to address customer's needs sounds ideal-but
how is it put into practice?
Marketing @ Your Library provides a clearinghouse of resources and ideas
for sharing materials, skills and strategies to promote your library.
Marketing should be a responsibility of all who have a stake in the
survival of the Library facilities and the services & collections it
offers its community of users.
This seminar will introduce the basic concepts of marketing, which
emphasizes the relationship between a library and its stakeholders as well
as marketing and technology. It will demonstrate how to conduct a
successful marketing campaign in your library. The seminar focuses on what
everyone on your staff needs to know about marketing, how it relates to
good customer service and their role. Participants will learn basic
marketing principles, how to promote good two-way communication between
the library and its key audiences, how to develop and deliver an effective
message, how to harness the power of word-of-mouth marketing and build the
library's sales force.
For Whom
The seminar is designed for Librarians, Information Professionals, Library
Managers, and Library Science students who consider marketing as a viable
tool to promote library services, information products and new technology
in meeting users need more effectively and effectively.
Content
* Introduction to the program
* Concept of Marketing
* Components of Marketing
* Pricing Issues in Marketing
* Marketing in context of academic and corporate libraries
* Marketing in digital age
* Vendor Presentation
* Discussion and Feedback
* Action plan by each participant based on feedback
* Closing remarks and participants evaluation of program
Methodology
Experienced professionals from Library and Information Science area will
conduct the session. The workshop will be based on interactive discussions
using lectures, presentations and various online demonstrations. The
classroom atmosphere will be informal and interactive.
Date
September 30, 2006 (Saturday)
Time
9.30am - 5.30pm
Registration
9.30am - 10.00am
Fees
Participation fees is Rs. 500/- (inclusive of service tax) on a non -
residential basis. This fees includes reading material, tea and lunch.
Payment
The cheque/DD to be drawn in favour of "SVKM's NMIMS" payable at Mumbai.
About the Faculty
1. Dr. Hiremath - Librarian - UTI Capital Markets
2. Mr. Manjunath - Chief Librarian - IGIDR
3. Ms. Vasumathi Sriganesh - Director - Qmed Services Pvt Ltd
4. Vendor Presentation - Science Direct
About the Institute
Shri Vile Parle Kelavani Mandal, a Public Charitable Trust is committed to
the cause of providing high quality education at various levels. With a
string of gems of institutions in various disciplines under its belt, the
Mandal set up in 1981, Narsee Monjee Institute of Management & Higher
Studies (NMIMS). NMIMS is rated as one of the top ten management
institutes in the country.
NMIMS, an ISO 9001-2000 certified Deemed University has received the
Golden Peacock National Training Award in the category of Large Training
Provider for the year 2004. The Institute has also received the Best
Management Institute for the year 2004-2005. The National Assessment and
Accreditation Council (NAAC), an autonomous institution of the University
Grants Commission (UGC) has accredited NMIMS (Deemed University) with
Grade 'A' (Score 85-90%)
The Institute has 70 full-time faculty (including 30 Ph.D) with a strong
industry and academic background and over 150 Associate Faculty occupying
senior positions in the company bring industry experience to the
classroom.
The faculty at NMIMS has culled out the essence of their learning with
these industry interface and are now presenting this in the form of
state-of-the-art modern Management Development Programmes, designed to
meet the needs of tomorrow's industry.
From,
Vrushali Rane
Librarian
Narsee Monjee Institute of Management Studies (Deemed
University)
V.L.Mehta Road,
JVPD Scheme,
Vile Parle (W),
Mumbai 400056.
Tel: 26134577 / 26183688 Ext 184
Fax: 26114512
E-mail: librarian@nmims.edu
Coordinator- MDP
Narsee Monjee Institute Of Management Studies
(Deemed University)
J.V.P.D. Scheme, Vile Parle (W),
Mumbai 400 056.
Ph: 26183688/26143177, Ext: 321/139/184
Fax: 26114512.
Email ID: chairperson.mdp@nmims.edu; coordinator.mdp@nmims.edu
