GOOGLE TO RANK WEBSITES BASED ON FACTS NOT LINKS Google plans to rank websites on its search engine based on factual accuracy, a move that will prevent sites full of misinformation from appearing first in search results. The search engine currently uses the number of incoming links to a Web page as a proxy for quality, determining where it appears in search results. So pages that many other sites link to are ranked higher. The disadvantage of the system is that websites full of misinformation can rise up the rankings, if enough people link to them, 'New Scientist' reported. The trustworthiness of a web page might help it rise up Google's rankings if the search giant starts to measure quality by facts. A Google research team is adapting that model to measure the trustworthiness of a page, rather than its reputation across the web. Instead of counting incoming links, the system will count the number of incorrect facts within a page. The score they compute for each page is its Knowledge-Based Trust score. The software works by tapping into the Knowledge Vault, the vast store of facts that Google has pulled off the internet. Those facts which the web unanimously agrees on are considered a reasonable proxy for truth. Web pages that contain contradictory information are bumped down the rankings. REFERENCE LINK: http://www.thehindubusinessline.com/features/smartbuy/tech-news/google-to-ra... Best Regards, Raghvendra R The information contained in this electronic message and in any attachments to this message is confidential, legally privileged and intended only for use by the person or entity to which this electronic message is addressed. If you are not the intended recipient, and have received this message in error, please notify the sender and system manager by return email and delete the message and its attachments and also you are hereby notified that any distribution, copying, review, retransmission, dissemination or other use of this electronic transmission or the information contained in it is strictly prohibited. Please note that any views or opinions presented in this email are solely those of the author and may not represent those of the Company or bind the Company. Any commitments made over e-mail are not financially binding on the company unless accompanied or followed by a valid purchase order. This message has been scanned for viruses and dangerous content by Mail Scanner, and is believed to be clean. The Company accepts no liability for any damage caused by any virus transmitted by this email. www.jubl.com -- This message has been scanned for viruses and dangerous content by MailScanner, and is believed to be clean.