Documentation Research & Training Centre (DRTC) Indian Statistical Institute 8th Mile, Mysore Road, RVCE Post Bangalore, 560 059 COLLOQUIUM-3 (2017-2019) Title : Marketing of Library Products and Services Abstract Society and its needs are changing rapidly in all directions with the invention of technology, which has an effect on libraries as well, which demands changes from time to time and to meet these changes libraries also have to market the product and services more efficiently and effectively. Libraries are being subjected to significant pressures from the information revolution which forces the librarians to adapt marketing strategy to attract more users. The challenges of raising cost, the rapid growth of materials, budget cuts, competition by database vendors, networking demands and complexity of information requirements which is driving library professions to adapt marketing for better management of Library and Information centre. Our study mainly deals with the needs, objectives, best practices, practical solution and the challenges in Marketing of library products and services in the 21st century. Speaker Topic Sonali K Trivedi Introduction Amrita Needs and Objectives Mahadev Sahaji Mohite Five Laws Mayukh Sarkar Marketing Plan and Strategy Abhishek kumar Marketing Mix Gopalji Implementation Paritosh Kumar Challenges Ranjeet Kumar Singh Conclusion Co-ordinator : Dr. Biswanath Dutta Date : 07-02-2018 Time : 2 p.m. Venue : DRTC Class Room(G-16), ISI Bangalore. All are cordially invited. -- This message has been scanned for viruses and dangerous content by MailScanner, and is believed to be clean.