Dear Friends, An interesting stuff appeared in the Business Standard. Hope you may interest to browse this. The way people consume news has changed dramatically over the last few years with an increasing number of people paying digital media a visit several times in a day to get their doses. Traditional media houses have realised with time that to grasp this change and ride the wave, they need to go beyond their structured thinking. They need to step into digital shoes. That brings us to the emerging trend of 'digital first' publishing or reverse publishing. Fast forward to 2013 and you will find print journalists breaking news as it happens online rather than holding it until the next edition. Broadcasters now do a simulcast of important news on their websites and on television while some even create multiple versions of the same story online as it progresses. According to the latest Oriella Digital Journalism study conducted among journalists globally, 39 per cent of journalists in countries like Canada, India, Russia, Italy and Sweden admit that their motto is now 'digital first'. For full story: http://www.business-standard.com/article/management/time-now-for-reverse -publishing-113062300627_1.html Happy Reading !!! Noufal.PP Library & Information Services Management Training Centre Tata Motors Jamshedpur Mob:09234607094 LP:0657 6693633 ******************************************************************************************************************************************************** "This e-Mail may contain proprietary and confidential information and is sentfor the intended recipient(s) only. If, by an addressing or transmission error,this mail has been misdirected to you, you are requested to delete this mailimmediately. You are also hereby notified that any use, any form of reproduction, dissemination, copying, disclosure, modification, distribution and/or publication of this e-mail message,contents or its attachment(s) other than by its intended recipient(s) is strictly prohibited. Any opinions expressed in this email are those of the individual and not necessarily of the organization. Before opening attachment(s), please scan for viruses." ******************************************************************************************************************************************************** -- This message has been scanned for viruses and dangerous content by MailScanner, and is believed to be clean.