Dear All LIS Professionals,
 
so many responses on the Monster ad from all of you. One thing is sure after seeing so many responses,  we are united.
 
Let me tell you what i understood from Monster ad.
 
At the start of ad a young guy who poses to be budding rockstar shoutig loudly lands up in the job of librarian in a library where keeping silence is must.
 
My observation (totally personal) says around a  rockstar there will be  a lot of sound of instruments, loud singing, etc. which will create noise where as a librarian has to maintain silence in library.
 
The guy is singing as aspiring rockstar but anyhow he became librarian where he has to keep silence.
 
Therefore i don't think anything objectionable is shown in the disrespect of our profession. Only the thing is there are two separate requirements for work environment in both professions , silence in a library and a loud noise in a rock concert.
 
well, it also shows librarian warns scholars to keep silence and maintain peaceful environment which is necessary for concentration in studies. After all, due to study and education only, scholars may become great leaders.
 
At the last, All of us have to remain positive towards our LIS profession.
my views are personal and they are not to hurt anyone's feelings from LIS community.
 
with best regards,
amit@urservice
 
 
 
 
----- Original Message -----
From: Nihar Patra
To: LIS NCSI
Sent: Wednesday, July 09, 2008 11:58 AM
Subject: Re: [LIS-Forum] Negative publicity

Dear Friends,
Greetings!!!

What I observed that we doing nothing except giving the suggestions. Hope we will be receiving mails that these steps are already taken. Still I have not seen the advertisement…where it is…

Thanking you,

With regards,

Nihar K Patra
Librarian
(Assistant General Manager)



On Tue, Jul 8, 2008 at 5:02 PM, Monitor - Mukesh <mukesh.monitor@gmail.com> wrote:
Dear All
 
To start with, you may send an e-mail complaint to Monster.com
eliciting your objections to the offending TV advertisement. The
complaints may be sent to ceo@monsterindia.com
 
I have already lodged a protest with Monster.com, the copy
of which is appended below for your reference purpose only:
 
-----------------------------------------
Dear Sir
 
Your recent TV advertisement shows a Librarian in a very objectionable
state which is not acceptable to Librarian fraternity at large. Librarians
are dynamic information fountainheads serving  the entire society.
 
May i hereby request you to kindly withdraw or suitably ammend the
said advertisement in the larger interest of learning society.
 
Thanking you in anticipation
 
Sincerely
 
Mukesh Anand
---------------------------------------------
 
Best Wishes
 
Mukesh Anand
 
 
- - -
 
 
----- Original Message -----
Sent: Tuesday, July 08, 2008 11:47 AM
Subject: Re: [LIS-Forum] Negative publicity

Dear All,

We should represent in strong voice by memorandum to this perticular TV channel through our reputed/recognised association.

I hope our associations will take this matter in favour of Indian library profesiionals.

Sincerely,

Upendra Pandya
Professional Assistant-Senior
IIM - Ahmedabad
Mobile: 9879301847
E-mail: upendra@iimahd.ernet.in




--- On Mon 07/07, Aman Jha < aman.jha@ciionline.org > wrote:

From: Aman Jha [mailto: aman.jha@ciionline.org]
To: lis-forum@ncsi.iisc.ernet.in
Date: Mon, 7 Jul 2008 15:15:35 +0530
Subject: [LIS-Forum] Negative publicity

Friends,

Monster.com's recent advertisement in television portraying librarian as a boaring profession is a negative and bad publicity to the profession.

We must protest against it and request the agency whosoever to stop broadcasting such ads.

Regards,
Aman Jha

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