*INDIAN STATISTICAL INSTITUTE* *DOCUMENTATION RESEARCH AND TRAINING CENTRE* 8th Mile Mysore Road, Bangalore – 560059 *Colloquium on* *"ECONOMICS AND MARKETING OF INFORMATION PRODUCTS AND SERVICES"* *ABSTRACT* The notion of marketing in the context of libraries / information services and products is a fairly recent development. Marketing of information products involves a number of activities and procedures: Conducting market research, Coordinating the elements of the marketing mix, segmenting promotion efforts to specific groups, preparing a strategic plan, preparing a marketing plan, and conducting a marketing audit, etc. Many librarians also consider marketing as a viable tool to promote new technology in libraries for meeting users' need more efficiently and effectively. Marketing tools and techniques offer library / information professionals an opportunity to '*reach out*' to their customers more effectively. *Topics * * Speakers* 1. Concept of marketing Ananya Sarkar 2. Marketing in the context of Sukla Chakraborty not-for-profit organizations 3. Components of Marketing Protiti Majumdar Neha Singh Randhir Kumar 4. Costing of Information products and services:Pricing policies / strategies in Information Industry Sucheta Lahiri 5. Marketing in the Digital Age Md Ehtesham 6. Conclusion Samiksha Yadav Venue: DRTC Classroom Date: 17th Jan 2006 Time: 2.00 p.m. *All are cordially invited* *Dr. K. S. Raghavan* (Colloquium Coordinator) INDIAN STATISTICAL INSTITUTE DOCUMENTATION RESEARCH AND TRAINING CENTRE 8 th Mile Mysore Road, Bangalore – 560059 Colloquium on "ECONOMICS AND MARKETING OF INFORMATION PRODUCTS AND SERVICES" ABSTRACT The notion of marketing in the context of libraries / information services and products is a fairly recent development. Marketing of information products involves a number of activities and procedures: Conducting market research, Coordinating the elements of the marketing mix, segmenting promotion efforts to specific groups, preparing a strategic plan, preparing a marketing plan, and conducting a marketing audit, etc. Many librarians also consider marketing as a viable tool to promote new technology in libraries for meeting users' need more efficiently and effectively. Marketing tools and techniques offer library / information professionals an opportunity to ' reach out ' to their customers more effectively. Topics Speakers 1. Concept of marketing Ananya Sarkar 2. Marketing in the context of Sukla Chakraborty not-for-profit organizations 3. Components of Marketing Protiti Majumdar Neha Singh Randhir Kumar 4. Costing of Information products and services: Pricing policies / strategies in Information Industry Sucheta Lahiri 5. Marketing in the Digital Age Md Ehtesham 6. Conclusion Samiksha Yadav Venue: DRTC Classroom Date: 17 th Jan 2006 Time: 2.00 p.m. All are cordially invited Dr. K. S. Raghavan (Colloquium Coordinator)