Dear All, A very interesting, first-of-its kind book on Indian Advertising. LEARNINGS OF AN ADVERTISING PRACTITIONER By A.G. Krishnamurthy Nov 2010 Publisher: Tata McGraw-Hill Rs:295/- , ISBN: 0-07-068101-9 URL: http://www.agkonline.com/AGK-site/htmls/learnings/tablecontent.htm Mr. A.G. Krishnamurthy, the author of the book, founder Chairman and Managing Director of Mudra Communications, as the Captain steered his agency from a Rs. 35 lakh company to a Rs. 7 billion corporation in remarkably short span of 23 years. In this book, the author has shared his experiences in setting-up and successfully running a world-class Indian advertising agency - Mudra. The book tells the story in a sharp, succinct manner with prerequisites for achieving success in the advertising Industry. This book has been written in a very simple language and presented in a unique creative approach - in the form of a series of conversations between a fictional guru and shishya, brings out the details in an absorbing and informative style. This book will be a good addition for all B-School Libraries, University Libraries, Marketing and Advertising Libraries. . R . Venkata Kesavan AGM & Head Times Archives and Knowledge Centre (TAKC) The Times Group The Times of India Building, 2nd Floor Dr. D. N. Road, Mumbai 400 001 Ph: (B): +91-22-66353535 (Ext.: 4470) END Maharashtra Times, Mumbai's No.1 Marathi Daily launches its Pune Edition in a big way Disclaimer :- The information in this e-mail and any attachments is confidential and may be legally privileged. It is intended solely for the addressee or addressees. If you are not an intended recipient, please delete the message and any attachments and notify the sender of misdelivery. Any use or disclosure of the contents of either is unauthorised and may be unlawful. All liability for viruses is excluded to the fullest extent permitted by law. Any views expressed in this message are those of the individual sender, except where the sender states them, with requisite authority, to be those of the specific TIMES GROUP company. -- This message has been scanned for viruses and dangerous content by MailScanner, and is believed to be clean.