Currency of Science: The promise and perils of scientific publishing *Connect* - an IISc magazine There is also a movement within the scientific community that is calling for publishing in journals under professional societies (like the American Chemical Society) and other open journals (think Indian Academy of Sciences). Although, in many of these alternative publishing options, the matter of prestige remains unanswered. Thus, it becomes the proverbial question of who will bell the cat? To force a change, who would stand for a set of values that would likely be detrimental to a successful academic career? It is a tough ask and even tougher decision. One would think identifying the problem and finding solutions are right up the alley of scientists, but they, too, are bound by the same problems of money, job security, and career advancement that haunt the rest of the world. And the wheel keeps turning. A hamster wheel. https://connect.iisc.ac.in/2025/09/currency-of-science/ -- Madhan, M