Dear Forum Moderator I wish to get this posted on the LIS-Forum. Thanks and RegardsVandana Gambhir Dear all One of my student is doing a project on aviation industry onthe VISTARA airline. He is exploring theaviation sector in the domestic region and want to analyse the innovative moveof the recent firm “VISTARA”regarding the premium economy class and whether it should shift from productoriented to a market oriented approach and loose its unique point or it shouldcontinue as it is developing? There is hardly anythingavailable on Vistara airline in the public domain. Kindly let me know whichsources could be used to answer the following research questions. It would be a greathelp! Any comparative data,reports of the last 2 years will be useful. Outlineof the project: Doing research to analyse: About a new firm coming with a JV of TATASIA, where both thefirms are well established and known profoundly in their areas. Would look into- · Finance (majorly) · Marketing · Growth strategies · Product oriented vs. market oriented ResearchQuestion: “To study about thisnew innovative move by vistara i.e premium economy class and to analyze thechanges bought by this new firm with respect to the existing competitive firms”. It is important to know whether their innovative move in anestablished and competitive market is profitable/revenue generated or is only aburden for a new firm. Relatedquestions: • To what extent Vistara should reduce its prices inorder to compete with other low cost airlines like Indigo? • To what extent is club Vistara one of the bestmethod for customer repetition? • To what extent is Vistara affected by low pricedairlines? • How the international interline partners of Vistaracould attract customers to fly Vistara? • should Vistara keep giving premium services/foodin order to sustain in the market? • How much is the 51-49 jv affecting the aviationsector in terms of market share? Regards Vandana GambhirHOD-LibraryPathways World School, Aravali, Gurgaon