Dear colleagues,
I am looking for an article, Can any one help me to find out.
Research in marketing 1984 vol 7
"Boyer Andre, Palda et al The hedonic approach to price quality relationship and its applications in marketing."
Thanks and Regards,
Rohit Kumar Sahu
Associate Librarian
PEARL SCHOOL OF BUSINESS
46 Institutional Area, SECTOR -32
GURGAON - 122001 (Haryana)
9811545534
0124-4217541
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