Dear Parinita, You can check National Readership Study 2006 by ACNielsen and Indian Readership Survey 2006 by Hansa Research. ~~~~~~~~~~~~~~~~~~~~~ Thanks & Regards, Ms. Dipaali K Bhosle Sr. Executive - LIS Infomedia India Ltd. Mumbai www.infomediaindia.com Infomedia India Ltd. is well known for Yellow Pages [Formerly Tata Yellow Pages] and one of the leading publisher in business to business and business to consumers magazines. CHIP, Overdrive, Better Photogrpahy to name few. We are also into printing, direct marketing and publishing outsourcing. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~~~~~~~~~~~~ -----Original Message----- From: lis-forum-bounces@ncsi.iisc.ernet.in [mailto:lis-forum-bounces@ncsi.iisc.ernet.in]On Behalf Of Parinita Samant Sent: Tuesday, October 17, 2006 9:49 AM To: lis-forum-bounces@ncsi.iisc.ernet.in; lis-forum@ncsi.iisc.ernet.in Subject: [LIS-Forum] Declining reading habits Importance: High Dear All, Declining reading habits are one of the major concerns of nearly all libraries today. Has anyone conducted a survey regarding why the reading habits are declining? What is it that users prefer to read today, and why? Does age, marital status, position or income play any major role in influencing reading? Has anyone conducted any such survey? Could you tell me the results that you got? Can you give me any information on this - any institute or person who has conducted such a survey and why? I am planning to hold such a survey, and would appreciate any help/ guidance that you could give me. Thanks & Regards Parinita Samant HexaVarsity Mumbai Library Hexaware Technologies Ltd 152, Millennium Business Park, Sect -IIIA Block, TTC Industrial Area Mahape, Navi Mumbai 400710 67919595 - Xt- 9707 **************************************************************************** *********************************************** This e-mail communication and any attachments may be privileged and confidential to Hexaware and are intended only for the use of the recipients named above. If you are not the intended recipient, please do not review, disclose, disseminate, distribute or copy this e-mail and attachments. If you have received this email in error, please delete the same alongwith all attachments thereto and notify us immediately at mailadmin@hexaware.com . **************************************************************************** ***********************************************