In a time when access to information, education, and inclusive spaces is more crucial than ever, effective library advocacy is essential. Join the IFLA Management of Library Associations Section (MLAS) for an engaging web event that explores modern strategies for library advocacy and presents the findings of the MLAS Advocacy Impact Evaluation Project.

The session will unveil the new report, “Review of Advocacy Impact Evaluation Practices in the Library Field,” which provides critical insights and practical recommendations on how to measure and evaluate the outcomes of advocacy efforts. As libraries worldwide face evolving challenges and opportunities, this initiative empowers library associations and professionals to demonstrate value, influence policy, and drive sustainable impact.

Whether you are a library leader, advocate, or policy influencer, this session offers timely tools to make your advocacy more strategic, accountable, and effective.

The MLAS Advocacy Impact Evaluation Project is led by Dr. Dijana Machala (Croatia) with participation from Susan Haigh (Canada), Hella Klauser (Germany), Jorge Moisés Kroll Do Prado (Brazil), Pascal Sanz (France) and Alicia Sellés Carot (Spain).

Speakers:

Dr. Dijana Machala (Croatia), Assistant Director General for the University Library Affairs at the  National and University Library in Zagreb, Past President of the Croatian Library Association, IFLA MLAS member, 2018-Present, IFLA CPDWL SC member, 2014-2018

Susan Haigh, Executive Director / Directrice générale at the Canadian Association of Research Libraries /Association des bibliothèques de recherche du Canada, Former IFLA MLAS member

Hella Klauser, MLAS Member, Formerly: EBLIDA Vice-President, International Relations  Manager at the German Library Association