"Right information to the right recepients at the right time on right price" is the philosophy that drives the quest for Information Literacy all over the globe. Librarians at different levels of education and in a variety of library environment can play a very useful role towards the task of universal Information Literacy through diligence and professional committment. But the present age of "copy, cut and paste" is making it a very difficult task. In our own University, previously students used to depend heavily on downloaded materials from the net for their assignments which used to have repititative information haphazardly arranged. Now, they have been asked to derive materials mainly from the journals. This has rekindled in them the the zest for literature survey and brought back the smile on librarians face. We have already burnt our hands while practicing the CAS and SDI. The academics are a smug community. We thought that our best foot forward will also enliven them to come over to the library to benefit from its knowledge resources. But we only received phone calls for photocopies. The library management was already hardpressed because of insufficent D group staff. Now, who will photocopy and who will distribute the materails to each desk. After a few months this initiative died. Otherwise the hands of a librarian are mostly tied in an acdemic library og higher education to take independent decisions that involves the precious commodity, money. Private organizations may be better placed to tailor made their policies and arrange resources accordingly. Neverthess, best wishes for the professionals who are honestly holding to their committment towards promting Information Literacy.