Date: Thu, 2 Mar 2006 10:57:52 +0000 (GMT)
From: Shantanu Ganguly
Dear All respected members:
You will be all glad to know that a book was recently released in 24
Feb, 2006 in Munich, Germany during mid year meeting of the IFLA
management and marketing section published by KG Saur Publishing
entitled " Marketing Library and Information Services: International
Perspectives Edited on the behalf of IFLA by Dinesh K. Gupta , Christie
Koontz , Angels Massisimo and R�jean Savard". The marketing of library
services has now been recognised as an essential agenda item for almost
all kinds of libraries all over the world. Presenting contributions from
a truly international group of librarians, this book provides a broad
spectrum on the topic, providing a useful tool for both working
librarians and future librarians to understand vital issues relating to
the marketing of library and information services at the local, national
and international level.
We are indeed glad that an expert in the most contemporary area of
Marketing of Library and Information Services, is sitting at remotest
corner of the country i.e., Kota, Rajasthan working as a Associate
Professor in the Open University brought a bible on this topic from one
of the leading publishing company alongwith all the renowned experts of
this field. It is a matter of pride and prejudice for the country like
India and especially for all the members of the Library and information
science community. I wish him all the best for his future endeavours. If
you want to read more details about this book then please log on to
http://www.saur.de/index.cfm?content=kurzanzeige.cfm?show=0000015784&menu=catalog1
With warm regards Shantanu Ganguly
SHANTANU GANGULY
Resi: A-67 Chittaranjan Park
First Floor
New Delhi - 110019
Tel: 26272596, (M): 9811330235
Off: Librarian and Information Manager
Institute for Integrated Learning in Management (IILM)
3, Lodhi Institutional Area, Rai School Complex
New Delhi - 110003
Tel: 24647820-21
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