[LIS-Forum] LIS-Forum - A very interesting, first-of-its kind book on Indian Advertising

Venkata Kesavan venkata.kesavan at timesgroup.com
Thu Feb 10 15:20:14 IST 2011


Dear All,

A very interesting, first-of-its kind book on Indian Advertising.

LEARNINGS OF AN ADVERTISING PRACTITIONER  
By A.G. Krishnamurthy
Nov 2010 
Publisher: Tata McGraw-Hill 
Rs:295/- , ISBN: 0-07-068101-9
URL: http://www.agkonline.com/AGK-site/htmls/learnings/tablecontent.htm 

Mr. A.G. Krishnamurthy, the author of the book, founder Chairman and
Managing Director of Mudra Communications, as the Captain steered his agency
from a Rs. 35 lakh company to a Rs. 7 billion corporation in remarkably
short span of 23 years.  In this book, the author has shared his experiences
in setting-up and successfully running a world-class Indian advertising
agency - Mudra.  The book tells the story in a sharp, succinct manner with
prerequisites for achieving success in the advertising Industry. This book
has been written in a very simple language and presented in a unique
creative approach - in the form of a series of conversations between a
fictional guru and shishya, brings out the details in an absorbing and
informative style. This book will be a good addition for all B-School
Libraries, University Libraries, Marketing and Advertising Libraries.

.

R . Venkata Kesavan 
AGM & Head
Times Archives and Knowledge Centre (TAKC)
The Times Group 
The Times of India Building, 2nd Floor 
Dr. D. N. Road, Mumbai 400 001 
Ph: (B): +91-22-66353535 (Ext.: 4470) 



END

 


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