[LIS-Forum] Dr. K. Mohan, Indian School of Business wins IFLA International Marketing Award 2010

[gmahesh at niscair.res.in]

Congratulations to Dr. K Mohan, Learning Resource Centre, Indian School of
Business on winning the 8th IFLA International Marketing Award 2010.

>From the blog: http://www.marketing-mantra-for-librarians.blogspot.com/

The IFLA Section on Management and Marketing in collaboration with Emerald
is pleased to announce the winners of the 8th IFLA International Marketing
Award for 2010.

First place was awarded to the Learning Resource Centre (LRC), Indian
School of Business, Gachibowli, Hyderabad, Andhra Pradesh, India,
represented by Dr. K. Mohan. The slogan for the winning campaign is
"Knowledge Companion to Empower You!" The LRC developed a product line of
information alerts for administration, faculty and students marketed as
"Global InfoWatch." This umbrella product offers personalised access to
all stakeholders' facts and figures to update their knowledge in selected
relevant areas. Administrators access competitive business school data
such as rankings, faculty and students knowledge of industry trends, and
engaging articles on business and management. Graduates receive timely
recruitment and placement information. LRC also supports ongoing
reference queries to assure and retreive quality content for student
projects. Congratulations to the LRC for its user-centric approach and
innovative product line of information tools for the 21st century
business student. The first-place winner receives airfare, lodging, and
registration for the 2010 IFLA General Conference and Council to be held
this year in Gothenburg, Sweden, and a cash award of $1,000 (U.S.) to
further the marketing efforts of the library.......




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