[LIS-Forum] ISiM Seminar on Enterprise Content Management, 6th February 2010 - A Report

[Roopa]

International School of Information Management

University of Mysore, Mysore

 

 

Seminar on Enterprise Content Management (ECM)

February 6, 2010

 

******

 

ECM in Pharma Research Enterprises

 

by

 

Dr. Arun Gowda

Global Product Manager for Healthcare, 

Nokia

 

&

 

ECM in IT Enterprises

 

by

 

Mr. Arjun Thomas

Consultant, Knowledge Management Office, 

Dell Perot Systems

 

******

 

 

 

The event started with Prof. Shalini Urs, Executive Director, ISiM welcoming
the guests. Mr. Bhanu Potta, faculty for ECM to the M.Tech students of ISiM,
then introduced the two guests - Dr. Arun Gowda and Mr. Arjun Thomas. Of the
two speakers, Dr. Arun Gowda who is currently the Global Product Manager
with Emerging Market Services Unit of Nokia was the first one to address the
gathering. 

 

Dr. Arun delivered his lecture on the topic of ECM in Pharma Research
Enterprises. He started off the presentation by pointing out that the latest
cinematic blockbuster - AVATAR had a script that ran into 6000 pages and it
grossed USD 2 bn worldwide. With that as yardstick, he asked the audience to
imagine what amount of content must have been developed to bring out
'Lipitor' - cholesterol reducing drug by Pfizer grossing an yearly revenue
of over USD 10 bn for over a decade now. Citing this as a metric of the
amount of content/research that goes into the making of a Pharma product. He
then gave an insight in to the typical life cycle of a pharma drug and the
various types of content that gets generated all along. 

 

He further pointed out that the typical drug related content follows a life
cycle of five stages - Collection, Storage, Processing, Analysis and
Dissemination. All along the data cycle, the technology acts as the enabler
to draw conclusions and interpretations. He acknowledged the role of the Web
crawlers, Analytic tools, Data mining techniques and Advanced Search
features in assisting the clinical research. 

 

Dr. Arun then went on to point out the various forms of content that get
generated during the lifecycle of drug research. The Clinical Test Protocol,
Case reports Forms and Clinical Trial Data forms the bulk of data. These
data, which is inherently confidential in nature is then stored in a secure
database. The data is then analyzed employing advanced Clinical Trial Data
Management (CDM) softwares. The analysis is done by the copy editors,
Statisticians and Medical writers who report their findings through
Regulatory Submission Reports, Posters and Publications among other means.
He stressed that the entire process is carried out under utmost data
confidentiality environments, perhaps next only to those in automobile
manufacturing industry. 

 

He made a special mention of Oracle, Accenture and Quintiles as the leading
technology providers for clinical R&D data analysis. Pennside, PharmARC,
Genpact and TCS are some of the companies known for their expertise in
Pharma related Data Analytics. 

 

The second part of the seminar was on the topic of 'ECM in IT Enterprises'
presented by, Mr. Arjun Thomas, Sr. Consultant at the Knowledge Management
Office at Dell Perot Systems. Mr. Arjun started his presentation by defining
the ECM as applicable to the IT enterprise. He pointed out that the IT
companies typically ride the wave of ECM and are more likely to endorse new
trends in the field. 

 

He pointed out that since the advent of the Web 2.0 framework, many new
channels of content creation have emerged. He compiled most of the new
channels in a wagon wheel picture. 

 

He particularly, pointed out the popularity of Wiki's, Facebook, Blogs,
Folksonomy, YouTube, RSS feeds and Slide Share among our generation and
their impact on the social life. In a lighter vein, he also pointed out that
"These days, one is so busy social networking on the internet that he has no
time for face-to-face socializations". 

 

He then put forth the concept of incorporating these tools within an
organization's intranet to engage the employees as an organizational
strategy. Such a technique could result in better dissemination of
information, formation of collective opinions and effective management of
human resources. He also opined that such a framework can also be employed
to create whitepapers to capture knowledge and expertise that could be
archived for later use. 

 

 

He further mentioned how the ECM tools can be leveraged to meet
organizational goals. He concluded his talk with some tips on looking out
for usability and customer experience factors to create an effective ECM
system. 

 

The event concluded with Prof. Shalini proposing the 'Vote of Thanks' and
presenting the speakers with a memento. 

 

For more details of the event please log on to
<http://isim.ac.in/Events/Enterprise%20Content%20Management%20(ECM).htm>
http://isim.ac.in/Events/Enterprise%20Content%20Management%20(ECM).htm 

 

 

**************

 

Thanks & Regards

Roopa 

International School of Information Management, (ISiM)

University of Mysore, Manasagangotri

Mysore - 570006

 


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