[LIS-Forum] Negative publicity

[K Sankaraiah]

Dear all,
I have been closely following the reactions to this ad.  Most of them fall in the category of angry protests and knee jerk reactions.  There are of course a few mature and dignified responses.  Shalini Urs' one is typical and I agree entirely with her.
The point to remember here is that this ad, as all ads, is a creative one and a marketing
piece for Monster.  I remember having seen similar ones sometime back eg a cricketer washing soiled clothes with his bat.
As Shalini says all ads, even bad ones give publicity.  In fact many ads are devoid of any sense.  Perhaps this is the way an advertiser draws attention to the product or service he or she wants to publicise.  We don't need to take it  too seriously.  How many of Laxman's cartoosmust have drawn a good laugh from the 
  ----- Original Message ----- 
  From: Shalini Urs 
  To: lis-forum-bounces at ncsi.iisc.ernet.in ; lis-forum at ncsi.iisc.ernet.in 
  Sent: Thursday, July 10, 2008 2:14 PM
  Subject: Re: [LIS-Forum] Negative publicity


  Let me add my own 2 cents on this issue (and put myself in the line of fire J

  ----

  Perhaps you have heard the adage, "All publicity is good publicity "   and " no publicity is bad publicity."

  Obviously this statement goes along with the premise that even negative publicity mentions 'you', so it can only add to your overall popularity.

  This aside - we should have and show a 'sense of humour' and show our maturity by taking it in our stride.

  I feel that we need NOT be defensive and get into protests etc. I would think protest is a sign of insecurity.  Is our profession so weak that we need to 'defend' through protests? 

  If a certain image is portrayed, and we are not comfortable with that image - then let us do something to change it positively, rather than protesting. 

   

   

  Thanks and Regards

  Shalini

   

  Dr. Shalini Urs

  Executive Director and Professor

  International School of Information Management

  University of Mysore

  Manasagangotri

  Mysore - 570006

  Phone : + 91 821 2514699

  Fax     : + 91 821 2519209

  ISiM-Management School for IT, Technology School for IM

  www.isim.ac.in

   


  -- 
  This message has been scanned for viruses and 
  dangerous content by MailScanner, and is 
  believed to be clean. 


------------------------------------------------------------------------------


  _______________________________________________
  LIS-Forum mailing list
  LIS-Forum at ncsi.iisc.ernet.in
  http://ncsi.iisc.ernet.in/mailman/listinfo/lis-forum

-- 
This message has been scanned for viruses and
dangerous content by MailScanner, and is
believed to be clean.

-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://ncsi.iisc.ernet.in/pipermail/lis-forum/attachments/20080711/d69c79b8/attachment.htm>