[LIS-Forum] DRTC Colloquium on "Economics and Marketing of Information Products and Services"

[ananya sarkar]

*INDIAN STATISTICAL INSTITUTE*

*DOCUMENTATION RESEARCH AND TRAINING CENTRE*

8th Mile Mysore Road, Bangalore – 560059



*Colloquium on*

*"ECONOMICS AND MARKETING OF INFORMATION PRODUCTS AND SERVICES"*


*ABSTRACT*



The notion of marketing in the context of libraries / information services
and products is a fairly recent development. Marketing of information
products involves a number of activities and procedures: Conducting market
research, Coordinating the elements of the marketing mix, segmenting
promotion efforts to specific groups, preparing a strategic plan, preparing
a marketing plan, and conducting a marketing audit, etc. Many librarians
also consider marketing as a viable tool to promote new technology in
libraries for meeting users' need more efficiently and effectively.
Marketing tools and techniques offer library / information professionals an
opportunity to '*reach out*' to their customers more effectively.



*Topics *                                                            *
Speakers*



1. Concept of marketing                                 Ananya Sarkar



2. Marketing in the context of                       Sukla Chakraborty

    not-for-profit organizations



3. Components of Marketing                        Protiti Majumdar

                                                                           Neha
Singh

                                                                      
    Randhir
Kumar


4. Costing of Information products
    and services:Pricing policies /
    strategies in Information Industry            Sucheta Lahiri



5. Marketing in the Digital Age                     Md Ehtesham



6. Conclusion                                                   Samiksha
Yadav



Venue:              DRTC Classroom

Date:                17th Jan 2006

Time:                2.00 p.m.



*All are cordially invited*


                *Dr. K. S. Raghavan*


(Colloquium Coordinator)
-------------- next part --------------
INDIAN STATISTICAL INSTITUTE
DOCUMENTATION RESEARCH AND TRAINING CENTRE
8
th
Mile Mysore Road, Bangalore – 560059
 
Colloquium on
"ECONOMICS AND MARKETING OF INFORMATION PRODUCTS AND SERVICES"
 
ABSTRACT
 
The notion of marketing in the context of libraries / information services and products is a fairly recent development. Marketing of information products involves a number of activities and procedures: Conducting market research, Coordinating the elements of the marketing mix, segmenting promotion efforts to specific groups, preparing a strategic plan, preparing a marketing plan, and conducting a marketing audit, etc. Many librarians also consider marketing as a viable tool to promote new technology in libraries for meeting users' need more efficiently and effectively. Marketing tools and techniques offer library / information professionals an opportunity to '
reach out
' to their customers more effectively.
 
Topics
           
                       
           
           
Speakers
 
1. Concept of marketing
        
           
           
Ananya Sarkar
 
2. Marketing in the context of
  
                  
Sukla Chakraborty
   
not-for-profit organizations
 
3. Components of Marketing
     
            
       
Protiti Majumdar
                       
                       
           
              
Neha Singh
                       
                       
           
              
Randhir Kumar
 
4. Costing of Information products
    and services:
Pricing policies /
    strategies
in Information Industry
           
Sucheta Lahiri
 
5. Marketing in the Digital Age
  
                   
Md Ehtesham
 
6. Conclusion
  
                       
           
           
Samiksha Yadav
 
Venue:
 
           
DRTC Classroom
Date:
   
           
17
th
Jan 2006
Time:
  
           
2.00 p.m.
 
All are cordially invited
                                                                                     
                
Dr. K. S. Raghavan
                                                                                                    
(Colloquium Coordinator)