[LIS-Forum] A new Wiki book on business

[Subbiah Arunachalam]

Write a business book with Wharton, MIT Sloan, and
Pearson

December 11th, 2006

The Wall Street Journal on a new ‘Wiki’ book project:

    In a move that could shake up the book industry,
publishing giant Pearson PLC is joining with two top
business schools to create a business book authored
and edited by a “wiki” — an online community dedicated
to writing

    


    The wiki book, produced by a community of business
experts and managers, will be called “We Are Smarter
Than Me.” It will explore how businesses can use
online communities, consumer-generated media such as
blogs, and other Web content to help in their
marketing, pricing, research and service.

    Barry Libert, a former McKinsey & Co. consultant
who is CEO of Shared Insights Inc., a Woburn, Mass.,
company, persuaded London-based Pearson, the
University of Pennsylvania’s Wharton School and the
Massachusetts Institute of Technology’s Sloan School
to help develop the new book, which will be published
under Pearson’s Wharton School Publishing imprint.

The book is being created at wearesmarter.org under a
Creative Commons Attribution-NonCommercial-ShareAlike license.


		
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