[LIS-Forum] OCLC Report : Perceptions of Libraries and Information Resources

Mailing List Manager mailman at ncsi.iisc.ernet.in
Sat Dec 17 12:29:15 IST 2005


Date: 16 Dec 2005 07:12:43 -0000
From: Sharad  Jadhav <email2sharad at rediffmail.com>

  --apologies for cross postings--

An informative report from OCLC

Perceptions of Libraries and Information Resources
http://www.oclc.org/reports/2005perceptions.htm

Perceptions of Libraries and Information Resources (2005) summarizes findings of an international study on information-
seeking habits and preferences

With extensive input from hundreds of librarians and OCLC staff, the OCLC Market Research team developed a project and commissioned Harris Interactive Inc. to survey a representative sample of information consumers. In June of 2005, we collected over 3,300 responses from information consumers in Australia, Canada, India, Singapore, the United Kingdom and the United States.

The Perceptions report provides the findings and responses from the online survey in an effort to learn more about:

Library use Awareness and use of library electronic resources
The Internet search engine, the library and the librarian
Free vs. for-fee information
The "Library" brand
The findings indicate that information consumers view libraries as
places to borrow print books, but they are unaware of the rich
electronic content they can access through libraries. Even though
information consumers make limited use of these resources, they
continue to trust libraries as reliable sources of information.

Inside the Report
Introduction
Part 1: Libraries and Information Sources--Use, Familiarity and
Favorability
Part 2: Using the Library--In Person and Online
Part 3: The Library Brand
Part 4: Respondents' Advice to Libraries
Part 5: Libraries--A "Universal" Brand?
Conclusion
Appendix A: Supporting Data Tables
Appendix B: Sample Verbatim Comments
About OCLC

Regards,

Sharad Jadhav,
National Insurance Academy,
Pune 411045, India
sharad7703 at yahoo.co.in





More information about the LIS-Forum mailing list